Moral, Social and Cultural Considerations

Question 1

1) What are moral issues?
2) What are social issues?
3) What are cultural issues?

Answer 1

1) Points the designer has to make to decide if something could be dangerous or controversial. They are not covered by any law or design regulation, and are usually related to a specific target market.
2) Points to consider when the products being promoted for use or consumption may not be in the best interest of the consumers. They are usually related to the wider public in general.
3) The particular beliefs and traditions of different groups of people has a major effect on the way they live their lives, what they do and the products they buy.
Designers need to be aware of these cultures so that they do not offend anyone. Understanding different cultures and their traditions can help graphic designers to understand their clients and target markets. This will ultimately create a bond between the designer and the user making their products more appealing thus increasing product sales.

Question 2

1) What is the advantage of understanding the cultural context of the client?
2) What is the disadvantage of not understanding the cultural context of the client?
3) State the five contextual factors that should be considered when creating a design

Answer 2

1) The designer can create a product that appeals to the client through understanding what the client likes in terms of their culture. This will create a bond between the designer and user, increasing product sales.
2) The design we could offend the client if they include something that is rude or frowned upon in their culture.
3) Social, moral, cultural, economic factors and political factors.