Logos and Brand Identity Flashcards
1) What is a logo?
2) What makes a good logo?
3) What are the 5 points of a good logo?
1) A logo is a name, mark, or symbol that represents an idea, organization, publication, or product. Typically, logos (such as the Nike “swoosh” and Apple Inc.’s apple with a bite missing) are uniquely designed for easy recognition.
2) Businesses use logos to attract attention to their business, product or service. A strong logo is easily recognisable, reflects the business and builds customer loyalty.
3) The 5 points of a good logo are:
- Simple
- Memorable
- Timeless
- Versatile
- Appropriate
1) What is brand identity?
2) What does effective branding do?
3) What is a style guide?
1) Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. At the most basic level, branding is made up of a company’s logo, visual design, mission, values and tone of voice.
2) Effective branding supports the company’s image to the customer and makes all elements like company clothing, websites and literature have a consistent appearance.
This develops a strong recognizable presence that consumers recognise and may develop brand loyalty to.
3) A style guide is a document that explains how a company must use their corporate design and ensures consistency. This may include the size and placement of the logo on a document and specific colours that must be used.
1) What are the 5 reasons for company branding?
2) What is product branding?
1) Company Branding:
- It makes the company easily recognisable
- Promotes company image
- Promotes company values
- Makes all elements such as the logo, company clothing, websites and literature have a consistent appearance
- It helps to develop brand loyalty
2) Product branding is when marketers introduce a product to the public with its own unique identity. This can be with the product name, logo, design—any aspect of the product that differentiates itself from all else.
