Environmental Graphics

Question 1

1) What is environmental graphic design?
2) List examples of environmental graphics

Answer 1

1) Environmental design combines graphic design, architecture, interior design, landscape design and industrial design to create something much more than a setting: a location. Environmental design has the ability to make the space more informative, easier to navigate, and more memorable for its visitors.
2) Examples include:
- Exhibitions
- Murals
- Event and conferences
- Museum displays
Special events:
- Launch events
- Celebrations
- Fayres
- Retail space

Question 2

1) Explain exhibition graphics
2) Explain how murals are used
3) Explain how museums are used

Answer 2

1) Exhibition graphics need to be both interesting and informative. Often exhibitions allow an opportunity to create supersized versions of products to make them appear larger than life to be able to be seen from far away.
2) Murals are used to either brighten up a space that might otherwise be overlooked or can be used to convey a particular message or political perspective. They can also be used for advertising.
3) When designing museum graphics, you need to consider how the objects or artefacts are being displayed. The graphics for museums may include containing supportive information about the work on display, or include signage to help direct the visitor around the space.

Question 3

1) Explain the use of environmental graphics at events and conferences
2) Explain what special events are
3) Explain the social considerations that designers must make

Answer 3

1) Designers need to ensure that they work to strict deadlines when creating environmental graphics for events and conferences, so that they are set up in time for the public.
2) These include launch events, fayres, celebration events, and retail space. Special events as the name suggest are of importance involving lots of costs for venues, staff as well as the services of the graphic designer for invites or posters promoting the event. You might also be asked to produce items like a programme or menu for the event depending on what it is and what is involved.
3) When creating environmental graphics they are likely to be viewed by a diverse demographic. As a designer you need to make sure work you create is suitable for the audience and doesn’t cause upset or offence. This includes making sure information, wherever possible, including language is accessible to all. Graphical symbols can be used alongside written instructions, to help support those for whom English is a second language.