Marketing and Advertising

Question 1

1) What is marketing?
2) What is advertising?

Answer 1

1) Marketing is the activity of promoting and selling products or services, including market research and advertising. It aims to attract potential customers and clients.
2) Advertising is the practice and techniques used to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers to increase sales.

Question 2

1) List some examples of marketing/ advertising
2) List some advantages and disadvantages of certain marketing/ advertising methods:

Answer 2

1) Examples of marketing/ advertising include:
- Leaflets
- Magazines/ newspapers
- Billboards
- Posters
- TV/ radio
- Social media
- Sponsorship
2) Advantages:
- Digital advertising can be changes or updated easily (Digital billboards, social media)
- Can target specific customers – magazines
Disadvantages:
- Paper based advertising can become outdated quickly (billboards, leaflets. Flyers, brochures)
- High printing costs (billboards, leaflets. Flyers, brochures)
- Low customer exposure to the advertising (Billboards – need to drive past them)
- Not always accessible for some people (Social media)