MODULE #3

Question 1

Are qualities, properties or characteristics of persons, things or situations may change or vary, manipulated, measured or controlled

Answer 1

Variables

Question 2

is a procedure for assigning numerical values to represent the amount of an attribute present in an object or person

Answer 2

Measurement

Question 3

Advantages of measurement

Answer 3

• It removes subjectivity and guesswork
• Obtain reasonably precise information
• It serves as a language of communication

Question 4

determine the type of statistical analysis that can be used and the type of conclusions that can be drawn from the investigation

Answer 4

Levels of Measurement

Question 5

Are used to classify variables into categories but cannot be ranked, categories are mutually exclusive

Answer 5

Nominal

Question 6

Are used to show relative rankings of variables, and
in ordering observations according to magnitude or intensity, from most to least; highest to lowest

Answer 6

Ordinal

Question 7

Example of ordinal

Answer 7

• likert scale
• semantic differential scale
• vignettes
• q sort
• visual analog scale

Question 8

Consist of several declarative items that express a viewpoint on a topic. Respondents typically are asked to indicate the degree to which they agree or disagree with the opinion expressed by the statement

Answer 8

Likert scale

Question 9

Participants are asked to rate concepts on a series of bipolar adjectives. Respondents place a check at appropriate point on a seven point scale that expands from one extreme of the dimension to the other.

Answer 9

Semantic differential scale

Question 10

Brief case reports or descriptions of events to which respondents are asked to react. Descriptions are structured to elicit information about respondents perceptions of some phenomenon or their projected actions

Answer 10

Vignettes

Question 11

Participants are presented with a set of cards on which words or phrases are written, they are told to sort the cards along a specified bipolar dimension. Typically, There are between 50 to 100 cards to be sorted into nine or eleven piles

Answer 11

Q sorts

Question 12

Use to measure subjective experiences

Answer 12

Visual Analog Scale

Question 13

A scale in which respondents are asked to rate something along an ordered, numbered continuum, typically on a bipolar dimension

Answer 13

Graphic rating scale

Question 14

Rankings of variables on a scale with equal intervals between the numbers, consist of real numbers. The zero point remains arbitrary and not absolute

Answer 14

Interval

Question 15

Rankings of variables on scales with equal intervals, Distance between ranks is specified up to the 0 point level, the zero is absolute

Answer 15

Ratio