Module 1 - Information on Local Tourism Industry

Question 1

List the three major responsibilities of the Tourism Commission.

F.L.E.

Answer 1

F - Formulating Tourism Policies and Strategies
* Think of this as the first step: creating the vision and plans for tourism.

L - Liaising with the Tourism Industry
* Act as the link between stakeholders to ensure clear and effective communication.

E - Enhancing Co-ordination in Tourism Development
* Think of improving teamwork and collaboration for better tourism initiatives.

The mnemonic “F.L.E.” organizes the tasks into a logical sequence: Formulating policies, Liaising with the industry, and Enhancing co-ordination.

Question 2

Travel agents may be categorised according to different definitions. Please list any four types of travel agents categorised by their scopes of services.

B.I.S.T.

Answer 2

B - Booking Agents
Focus on making reservations for flights, hotels, and transportation.

I - Inbound Agents
Specialize in arranging travel for foreign visitors to a particular destination.

S - Sales Agents
Primarily focused on selling travel packages and products for various suppliers.

T - Tour Operators
Organize and operate entire travel packages, including transportation, accommodations, and tours.

The mnemonic “B.I.S.T.” helps you remember Booking agents, Inbound agents, Sales agents, and Tour operators.

Question 3

Name any three tourism organizations in Hong Kong.

HKTB, TIA, HATA

Answer 3

• Hong Kong Tourism Board (HKTB)
• Travel Industry Authority (TIA)
• Hong Kong Association of Travel Agents (HATA)

Question 4

List any three objectives among the six objectives (also known as objectives set out in the Hong Kong Tourism Board Ordinance, Cap. 302) of the Hong Kong Tourism Board.

P.R.O.

Answer 4

P - Promote Hong Kong as a tourist destination
Increase awareness and attract more visitors to Hong Kong.

R - Research tourism trends
Conduct studies to understand and enhance the tourism market.

O - Optimize tourism resources
Develop and manage resources to improve the overall tourism experience.

The mnemonic “P.R.O.” helps you remember Promote, Research, and Optimize.