Module 1 - Concepts of Tourism

Question 1

Tourism products can be tangible or intangible. Give two examples of tangible tourism products and two examples of intangible tourism products.

S.A.C.C.

Answer 1

1. Tangible:
* Souvenirs,
* Accommodation

2. Intangible:
* Cultural experiences,
* Customer Service

Question 2

List and briefly explain any three types of travel motivation of tourists.

R.E.L.

Answer 2

R - Recreational Motivation
Relaxation, fun, and escape from daily routines, such as beach vacations or spa retreats.

E - Educational Motivation
Learn about attractions, culture, history (ach), or new skills, such as visiting museums or attending workshops.

L - Lifestyle Motivation
Explore experiences that align with their personal interests or passions, like adventure sports or wellness/yoga retreats.

The mnemonic “R.E.L.” helps you remember Recreational, Educational, and Lifestyle motivations.

Question 3

According to modern tourism management concepts, which three perspectives are used to identify travellers’ needs and develop suitable tourism products?

B.E.T.

Answer 3

B - Behavioral Perspective
Focuses on understanding travelers’ habits, preferences, and decision-making processes.

E - Experiential Perspective
Focuses on creating memorable and emotionally engaging experiences for travelers.

T - Target Market Perspective
Focuses on identifying and catering to specific demographics or segments of travelers.

The mnemonic “B.E.T.” helps you remember Behavioral, Experiential, and Target Market perspectives.

Question 4

List any four characteristics of the modern tourism industry.

Answer 4

Digitalisation
Digital tools like booking platforms, social media, and reviews play a crucial role in decision-making.

Personalisation
Tailored travel experiences

Globalisation
Accessible international travel

Sustainability
Eco -friendly and responsible practices

Question 5

List any four elements that a tourism product should possess.

A.A.A.A

Answer 5

1. Accessibily
2. Activities
3. Amenities
4. Attractions

Question 6

List any four inbound travellers’ main purposes of visiting Hong Kong.

S.E.E.D.

Answer 6

Shopping
Many visitors come to enjoy Hong Kong’s vibrant shopping scene, from luxury brands to street markets.

Experiences and Leisure
Tourists visit for theme parks, nightlife, and recreational activities like hiking.

Exhibitions and Business
Business travelers attend trade fairs, conventions, and corporate events.

Dining and Culinary Experiences
Hong Kong’s renowned food scene, including dim sum and street food, attracts food lovers.

The mnemonic “S.E.E.D.” helps you remember Shopping, Entertainment, Exhibitions, and Dining as key purposes.