Module 1 - Concepts of Tourism

Question 1

Tourism products can be tangible or intangible. Give two examples of tangible tourism products and two examples of intangible tourism products.

S.A.C.C.

Answer 1

1. Tangible:
* Souvenirs,
* Accommodation

2. Intangible:
* Cultural experiences,
* Customer Service

Question 2

List and briefly explain any three types of travel motivation of tourists.

R.E.L.

Answer 2

R - Recreational Motivation
Tourists seek relaxation, fun, and escape from daily routines, such as beach vacations or spa retreats.

E - Educational Motivation
Tourists travel to learn about history, culture, or new skills, such as visiting museums or attending workshops.

L - Lifestyle Motivation
Tourists explore experiences that align with their personal interests or passions, like adventure sports or wellness retreats.

The mnemonic “R.E.L.” helps you remember Recreational, Educational, and Lifestyle motivations.

Question 3

According to modern tourism management concepts, which three perspectives are used to identify travellers’ needs and develop suitable tourism products?

B.E.T.

Answer 3

B - Behavioral Perspective
Focuses on understanding travelers’ habits, preferences, and decision-making processes.

E - Experiential Perspective
Emphasizes creating memorable and emotionally engaging experiences for travelers.

T - Target Market Perspective
Identifies and caters to the specific demographics or segments of travelers.

The mnemonic “B.E.T.” helps you remember Behavioral, Experiential, and Target Market perspectives.

Question 4

List any four characteristics of the modern tourism industry.

G.L.O.B.

Answer 4

G - Globalization
Tourism connects people and cultures across the world, making destinations accessible to a global audience.

L - Linkage to Other Industries
Tourism relies on and supports sectors like hospitality, transportation, and entertainment.

O - Online Dependency
Digital tools like booking platforms, social media, and reviews play a crucial role in decision-making.

B - Bespoke Experiences
Modern tourists seek personalized and unique travel experiences tailored to their preferences.

The mnemonic “G.L.O.B.” helps you remember Globalization, Linkage, Online dependency, and Bespoke experiences.

Question 5

List any four elements that a tourism product should possess.

A.A.A.A

Answer 5

1. Accessibily
2. Activities
3. Amenities
4. Attractions

Question 6

List any four inbound travellers’ main purposes of visiting Hong Kong.

S.E.E.D.

Answer 6

S - Shopping
Many visitors come to enjoy Hong Kong’s vibrant shopping scene, from luxury brands to street markets.

E - Entertainment and Leisure
Tourists visit for theme parks, nightlife, and recreational activities.

E - Exhibitions and Business
Business travelers attend trade fairs, conventions, and corporate events.

D - Dining and Culinary Experiences
Hong Kong’s renowned food scene, including dim sum and street food, attracts food lovers.

The mnemonic “S.E.E.D.” helps you remember Shopping, Entertainment, Exhibitions, and Dining as key purposes.