Module 1 - Concepts of Tourism

Question 1

Tourism products can be tangible or intangible. Give two examples of tangible tourism products and two examples of intangible tourism products

Answer 1

Tangible: Souvenirs, Tour packages
Intangible: Cultural experiences, Customer Service

Question 2

List and briefly explain any three types of travel motivation of tourists.

Answer 2

1. Relaxation and Escape: Tourists seek peaceful destinations to unwind and escape daily stress.
2. Cultural Exploration: Travelers aim to experience different cultures, traditions, and history.
3. Adventure: Thrill-seekers pursue activities involving excitement, challenge, or risk.

Question 3

According to modern tourism management concepts, which three perspectives are used to identify travellers’ needs and develop suitable tourism products?

Answer 3

1. Market-Oriented Approach: Focuses on analyzing tourist needs, preferences, and behaviours based on demand.
2. Product-Oriented Approach: Centers on creating tourism products using the destination’s resources and attractions.
3. Experience-Oriented Approach: Emphasizes the overall experience tourists seek beyond just the physical product.

Question 4

List any four characteristics of the modern tourism industry.

Answer 4

1. Travel Personalization
2. Technology Integration
3. Experience-Driven Tourism
4. Sustainability and Responsible Tourism

Question 5

List any four elements that a tourism product should possess.

Answer 5

1. Attractions:
2. Accessibility
3. Amenities
4. Activities
   (4 x A)

Question 6

List any four inbound travellers’ main purposes of visiting Hong Kong.

Answer 6

1. Shopping
2. Tourism and Sightseeing
3. Business and Trade
4. Cultural and Culinary Experiences