Models of the media Flashcards
What is the Hypodermic Syringe Model?
It is a theory that suggests the audience passively accepts messages injected into them by the mass media.
What does the Hypodermic syringe model argue about media and violence?
There is a direct correlation between the violent behaviour shows on TV, computer games and anti social and criminal behaviour in real life.
What was the James Bulger case?
2 year old abducted and murdered by 2 10 year old boys.
Sentenced to imprisonment in a young offenders institution.
Watched Childs play beforehand.
Very similar to death in the film.
How did the media respond to the Jamie Bulger case?
Newspapers like The Sun fueled debates on whether violent media should be restricted or censored.
How did the media respond to the Jamie Bulger case?
Calls for more censorship and media restrictions.
What psychological study is often used to support the Hypodermic Syringe Model?
The Bandura, Ross, and Ross experiment, which studied imitation of aggression in children using the Bobo doll experiment.
What were the three groups in Bandura’s study?
24 aggressive model
24 non agressive model
24 control group
What is “copycat violence”?
When individuals imitate violent acts they see in media.
What did McCabe and Martin argue about media violence?
Imitation is a likely outcome of media violence
Often portrays such violence as heroic
Leading young people to believe it is acceptable (disinhibition effect)
What did Newson investigate?
Effects of violent TV on young people.
Exposure of violent killings create a drip drip effect.
What impact did Newson’s research have on censorship laws?
It led to stricter censorship, including the Video Recordings Act 1985, which introduced British Board of Film Classification (BBFC) age ratings.
What is the 9 o’clock watershed?
A rule that restricts violent or inappropriate content from being shown on TV before 9 PM.
What happened in 2006 related to media violence and censorship?
An advertising campaign for a film starring 50 Cent was criticized for glamorizing gun crime.
What government action was taken in 2007 regarding violent TV?
The government launched a review on the impact of violent TV on young children.
What did a 2008 Ofcom survey find about violent video games?
Two-thirds of 12-15-year-olds surveyed claimed violent computer games affected their behavior.
