Models of change Flashcards
1
Q
Aitchison (models)
A
- crumbling castle
- damp spoon syndrome
- infectious disease
2
Q
Crumbling castle
A
Aitchison
- english was once a thing of beauty and is now being ruined
3
Q
Damp spoon syndrome
A
Aitchison
- changes to English are a result of laziness and disrespect
4
Q
Infectious disease
A
Aitchison
- change spreads like a plague
5
Q
Halliday
A
functional theory
change occurs because the need to use it changes
6
Q
Aitchison (process)
A
PIDC
- potential (room for change)
- implementation (change occurs)
- diffusion (change spreads)
- codification (change is recognised)