Models of change Flashcards

1
Q

Aitchison (models)

A
  • crumbling castle
  • damp spoon syndrome
  • infectious disease
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2
Q

Crumbling castle

A

Aitchison
- english was once a thing of beauty and is now being ruined

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3
Q

Damp spoon syndrome

A

Aitchison
- changes to English are a result of laziness and disrespect

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4
Q

Infectious disease

A

Aitchison
- change spreads like a plague

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5
Q

Halliday

A

functional theory
change occurs because the need to use it changes

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6
Q

Aitchison (process)

A

PIDC
- potential (room for change)
- implementation (change occurs)
- diffusion (change spreads)
- codification (change is recognised)

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