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REVIEWER > MKTG 111 INTERNATIONAL MKTG. FINALS > Flashcards

MKTG 111 INTERNATIONAL MKTG. FINALS Flashcards

1
Q

Refers to marketing carried out by companies overseas or across national borderlines.

A

International Marketing or Global Marketing

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2
Q

It refers to immediate factors that directly impacts the company ability to serve its customers and markets its products and services.

A

Micro-Context of International Marketing

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3
Q

Organizational and Consumer Behavior

A

*Organizational Buying Behavior
*International Negotiations
*Consumer Behavior
*Country of Origin

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4
Q

Global Strategy

A

*Competitive Strategy
*Strategic Alliances
*Global Sourcing
*Multinational Performance

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5
Q

Strategic Alliances

A

*Learning and Trust
*Recipes for all alliances success
*Performance of different types of alliance

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6
Q

Global Sourcing

A

*Global sourcing in a service context
*Benefits of global sourcing
*Country of origin issues in global sourcing

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7
Q

Multinational Performance

A

*Determinants of Performance
*A different interpretation of performance

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8
Q

it is focused in narrower segment. You targeting a specific market segment and you are the lowest cost cost producer.

A

Cost-Focused Strategy

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9
Q

Strong pricing power on a bigger market and having market share. it means you are the lowest cost.

A

Cost Leadership Strategy

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10
Q

it offers unique products and services to specific market segment.

A

Differentiation Focused strategy

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11
Q

High Prices but has a very superior features. It is broad

A

Differentiation Strategy.

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12
Q

The goal is to create a new market space. By offering a product or services that combined the elements of cost leadership and differentiation.

A

Blue Ocean Strategy

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13
Q

It is very crowded because the competition is high.

A

Red Ocean

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14
Q

It is formal agreements between 2 or more companies.

A

Strategic Alliances

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15
Q

It is 2 or more companies create a separate legal entity to carry out a specific projects or activity.

A

Joint Venture

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16
Q

When one company buys in another company to foster a collaborative relationship while maintaining independent. Equity Investments That signals a long term commitment within a company.

A

Equity Alliances

17
Q

This is were partners agreed to collaborate without any ownerships. ex. google and samsung collaboration

A

Non-Equity Alliances

18
Q

Companies joint force to co-market or co-promote each others products and services.

A

Marketing Alliances

19
Q

This is were in partners collaborate in research and development.

A

Technology and Research Alliances

20
Q

Analytical Techniques in Cross-National Research

A

*Measurement Issues
*Reliability and Validity Issues

21
Q

Market Segmentation

A

*Macro Approach
*Micro Approach
*Intra-Market Segmentation

22
Q

Strategic Alliances part 2

A

*Joint Venture
*Equity Alliances
*Non-Equity Alliances
*Marketing Alliances
*Technology and Research Alliances

23
Q

We practicing the procurement of goods. or Outsourcing

A

Global Sourcing

24
Q

It refers to how effectively a multinational corporations operates and achieved its goals across in different countries.

A

Multinational Performance

25
Q

Mode of Engagement in Foreign Market

A

*Exporting
*Joint Venture
*Direct Investment

26
Q

Direct exporting involves a firm shipping goods directly to a foreign market.

A

Exporting

27
Q

It is a combined effort between two or more business entities, with the aim of mutual benefit from a given economic activity

A

Joint Ventures

28
Q

In the mode of engagement, a company would directly construct a fixed/non-current asset within a foreign country, with the aim of manufacturing a product within the overseas market.

A

Direct Investment

29
Q

Two types of Exporting

A

Direct exporting
Indirect exporting

30
Q
A

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