MKTG 111 INTERNATIONAL MKTG. FINALS Flashcards
Refers to marketing carried out by companies overseas or across national borderlines.
International Marketing or Global Marketing
It refers to immediate factors that directly impacts the company ability to serve its customers and markets its products and services.
Micro-Context of International Marketing
Organizational and Consumer Behavior
*Organizational Buying Behavior
*International Negotiations
*Consumer Behavior
*Country of Origin
Global Strategy
*Competitive Strategy
*Strategic Alliances
*Global Sourcing
*Multinational Performance
Strategic Alliances
*Learning and Trust
*Recipes for all alliances success
*Performance of different types of alliance
Global Sourcing
*Global sourcing in a service context
*Benefits of global sourcing
*Country of origin issues in global sourcing
Multinational Performance
*Determinants of Performance
*A different interpretation of performance
it is focused in narrower segment. You targeting a specific market segment and you are the lowest cost cost producer.
Cost-Focused Strategy
Strong pricing power on a bigger market and having market share. it means you are the lowest cost.
Cost Leadership Strategy
it offers unique products and services to specific market segment.
Differentiation Focused strategy
High Prices but has a very superior features. It is broad
Differentiation Strategy.
The goal is to create a new market space. By offering a product or services that combined the elements of cost leadership and differentiation.
Blue Ocean Strategy
It is very crowded because the competition is high.
Red Ocean
It is formal agreements between 2 or more companies.
Strategic Alliances
It is 2 or more companies create a separate legal entity to carry out a specific projects or activity.
Joint Venture
When one company buys in another company to foster a collaborative relationship while maintaining independent. Equity Investments That signals a long term commitment within a company.
Equity Alliances
This is were partners agreed to collaborate without any ownerships. ex. google and samsung collaboration
Non-Equity Alliances
Companies joint force to co-market or co-promote each others products and services.
Marketing Alliances
This is were in partners collaborate in research and development.
Technology and Research Alliances
Analytical Techniques in Cross-National Research
*Measurement Issues
*Reliability and Validity Issues
Market Segmentation
*Macro Approach
*Micro Approach
*Intra-Market Segmentation
Strategic Alliances part 2
*Joint Venture
*Equity Alliances
*Non-Equity Alliances
*Marketing Alliances
*Technology and Research Alliances
We practicing the procurement of goods. or Outsourcing
Global Sourcing
It refers to how effectively a multinational corporations operates and achieved its goals across in different countries.
Multinational Performance
Mode of Engagement in Foreign Market
*Exporting
*Joint Venture
*Direct Investment
Direct exporting involves a firm shipping goods directly to a foreign market.
Exporting
It is a combined effort between two or more business entities, with the aim of mutual benefit from a given economic activity
Joint Ventures
In the mode of engagement, a company would directly construct a fixed/non-current asset within a foreign country, with the aim of manufacturing a product within the overseas market.
Direct Investment
Two types of Exporting
Direct exporting
Indirect exporting
