Minority Influence

Question 1

Minority influence

Answer 1

A form of social influence where a minority of people persuade others to adopt their beliefs, attitudes or behaviours

Question 2

What does minority influence lead to

Answer 2

Internalisation

Question 3

Consistency

Answer 3

When they have the same beliefs overtime and between all members of the minority

Question 4

Commitment

Answer 4

More powerful if the minority is dedicated

Question 5

Why is commitment effective

Answer 5

It shows the minority is not acting out of self-interest

Question 6

Flexibility

Answer 6

Consistency could be counter-productive if it is seen as rigid and unreasonable . Accept the possibility of compromise

Question 7

Synchronic consistency

Answer 7

They are all saying the same thing

Question 8

Diachronic consistency

Answer 8

They have been saying the same thing for a long time

Question 9

Augmentation principle

Answer 9

The idea that we should assign a greater weight to one cause of behaviour if there are other causes that would normally give the opposite outcome

Question 10

Who argued that consistency is not the only important factor in minority influence because it can be off-putting

Answer 10

Charles Nemeth

Question 11

Moscovici et al

Answer 11

• 6 people in a group were asked to view a set of 36 blue slides
• 2 confederates said the slides were green
• the real participants gave the same wrong answer on 8.42% of the trials
• the second group had an inconsistent minority
• the agreement with the wrong answer fell to 1.25%