MIL Lesson 11 Flashcards
refers to persons that are involved in the use, analysis, evaluation and production of media and information.
PEOPLE MEDIA
knowledge was passed on through folk media and indigenous forms of media. Careers: Town crier, messenger, community scribe.
Pre-Spanish Era
while education was limited to the elite, publication of books (i.e., Noli Me Tangere and El Filibusterismo) and newspapers (La Solidaridad) advanced the Propaganda movement which led to the people’s revolution against Spanish rule. Filipinos at that time did not have a common language. Only the elite spoke and understood Spanish. Thus, communication was limited. Pen names were used to avoid political oppression. Careers: book writers, newspaper writer, editor, publisher, copyreader, artist.
Spanish Era
During this era, major newspaper (i.e. Manila Times and Manila Bulletin), radio broadcasting and movies became available. Media was used for propaganda by government and other groups. Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, broadcaster.
American and Japanese Era
the golden age of Philippine Journalism. Advertising, Communication Education, and press freedom flourished in this era. Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoppist reporter, producer, media technicians, advertisers.
Post-war Era
Highlights of this era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism.
Martial Law Era
People Power brought greater freedom for Philippine media. During this era, the new Constitution recognized the vital role of communication and information in nation building. Press freedom influenced the growth in media careers.
Post-EDSA Era
Careers: web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner experience designer, call center agents, virtual assistants.
Modern Era
Types Of People Media
PEOPLE AS MEDIA
PEOPLE IN MEDIA
People who are well-oriented to media sources and messages and able to provide information as accurate and reliable as possible.
PEOPLE AS MEDIA
Media practitioners who provide information coming from their expert knowledge or first- hand experience of events.
PEOPLE IN MEDIA
Types of People as Media in Recent Times
Opinion Leaders
Citizen Journalism
Social Journalism
Crowdsourcing
highly exposed to and actively using media; source of viable interpretation of messages for lower-end media users; opinions are accepted by a group.
Opinion Leaders
People without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others.
Citizen Journalism
Journalists are using social media to make their content available to more people.
Social Journalism
