Midterm Practice Flashcards
what is the definition of fashion?
d: that which characterises or distingishes the habit manner and dress of what people chose to wear
what is fashion forecasting
d, all of the above
a forecast includes… and __
shillohets or looks
zeigesit is _
c, spirt of the times
the differance between long term forecasting and short term forecasting can be explained by …
long term forecasting is predicted at least two years and most often 5 to 10 years in advantage while short term forecasting is only two years in advance
What is style?
combination of unique features that create a look
What is the difference between a trend report and a fashion forecast?
c, a trend report is based off observations and a forecast is based off predictions
when trying to understand a target audience a forecasters asks
d, all of the above
demographics are:
studies of data to divide groups into smaller segments
pantone is:
the most widely used colour standard in the world where colour forecasts are developed
Once a forecaster has collected information he / she __ the information to identify patterns and emerging ideas
edits
5 processes of fashion forecasting (in order)
researching, editing, interpresting and analyzing, predicting, communicating
fashion snoops WGSN and payclaires paris are examples of
d, forecasting services
What types of information do forecasters collect? and for what purpose do they utilize this information?
they use a combination of diverse sources using statistical data based on sales and hard facts in addition to artistic observation in order to predict emerging patterns and trends
define trend
trend is the first singnal of change or general direction and movment not limited…
