Chapter 6 - Theme

Question 1

Theme

Answer 1

Topic for fashion forecast that has a unifying, dominant idea

Question 2

Inspiration for a theme:

Answer 2

• Current events
• Economic and political climate
• Celebrity influences
• Current standards of lifestyle
• Current events
• Lifestyle

Question 3

How to develop a theme forecast

Answer 3

Step 1. Formulate an idea or concept

Step 2. Collect the images to illustrate a theme

Step 3. Edit, Interpret, Analyze and predict the theme

Step 4. Create the title

Step 5. Develop a tagline

Step 6. Identify a Mood

Step 7. Write a story for as theme

Question 4

Step 1. Formulate an idea or concept

Answer 4

Scientific approach – forecasters research and collect tangible data from:

• Past trend information
• Historical records
• New technology
• Existing objects and materials
• Books, magazines and materials
• Data from specialists and consultants
• Information from trade shows, manufactures, retailers and consumers

Artistic approach – forecaster relies on creativity to access and record:

• Personal knowledge
• Memory
• Observations
• Opinions and attitudes
• Communications
• Institution
• Instinct

Question 5

Step 2. Collect the images to illustrate a theme

Answer 5

• Photos, clippings, sketches, internet images, ads, runways shows photos

Question 6

Step 3. Edit, Interpret, Analyze and predict the theme

Answer 6

Editing – sorting and identifying patterns in the research data, and images

Interpreting and analyze – identify causes, key factors and possible results, investigate what fuels upcoming trends

Predicting – problem solving and planning for the future by forecasting emerging needs and behaviors of consumers, foretelling possible outcomes and explaining why the results may occur.

Question 7

Step 4. Create the title

Answer 7

Title – concise but descriptive name

- Show more product here

Question 8

Step 5. Develop a tagline

Answer 8

• Tagline or phrase

Question 9

Step 6. Identify a Mood

Answer 9

Mood – describes the tone of the theme, which represents the feelings and emotions of the message
- What sorts of emotions are desired?

Question 10

Step 7. Write a story for as theme

Answer 10

1. Story – written or spoken text of a forecast
   - Based on theme concept, images, and collage
   - Can either be narrative or descriptive
2. Narrative story – based on the inspirational and artistic influence of the theme

3.	Descriptive story – based on nonfictional data, real situations and objective information about the theme 
Includes: 
-	Facts
-	Origins of the idea 
-	Research