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Fashion Forecasting Forc Merch > Chapter 7 - Colors > Flashcards

Chapter 7 - Colors Flashcards

1
Q

Color forecasting

A

gathering, evaluating, understanding and interpreting information to predict the colors for the upcoming seasons

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2
Q

Color forecaster

A

specialists in the research and development of color predication.

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3
Q

Color evolution

A

occurs from season to season
To predict future needs and desires of consumers consider:
• Speed of change
• Change of direction

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4
Q

Color palette

A

a range of colors (can range from a few to many)

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5
Q

Color story

A

a palette of colors used to identify, organize and connect ideas and products

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6
Q

Color theory

A

the study of color and its meaning in the worlds of art and design

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7
Q

Color wheel / color circle

A

a visual representation of colors arranged according to their chromatic relationship
- Developed by Sir Isaac Newton in 1706

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8
Q

Primary colors

A

colors of their basic essence (cannot be made by mixing anything else together)

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9
Q

Secondary colors

A

a mixture of two secondary colors

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10
Q

Tertiary colors

A

a mixture of primary and secondary hues

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11
Q

Analogous colors

A

located close together on the wheel

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12
Q

Complementary colors

A

located opposite each other on a color wheel

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13
Q

Hue

A

the color itself

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14
Q

Value

A

the lightness or darkness of color

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15
Q

Intensity

A

the saturation or brightness of the color

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16
Q

Tint

A

a hue that has white added

17
Q

Shade

A

a hue of black added

18
Q

Tone

A

has grey added into it

19
Q

Color scheme

A

a group of colors in relation to each other

20
Q

Monochromatic colors schemes

A

two or more colors form one hue

21
Q

Neutral color schemes

A

white, black, grey, brown and cream (don’t appear on the wheel)

22
Q

Psychology of colors

A

focuses of the effects related to mood, emotions, feelings , memories and behaviors

23
Q

Color preferences

A

tendencies for a person or a group to be partial to some colors over others

24
Q

Cool colors

A

blues, greens, or purples – can. Be calming and pacifying

25
Q

Warm colors

A

reds, oranges and yellows – can be calming and pacifying

26
Q

Temperature

A

a way of describing color and the emotions certain colors incite

27
Q

The Meaning of Colors (9)

A

Yellow – joy and happiness, sunshine and cheerfulness, wisdom

Orange – mix of yellow and red: energy of red and joy of yellow
Citrus orange – healing and healthy colors
Golden orange – wealth and luxury

Red – energy, fire, and blood, danger or action, love
China - prosperity
Pink – feminine
India – brides

Green – nature, growth and fertility, balance and wellbeing
U.S. – money
Asia – healing and protective powers

Blue – ocean and sky, inspiration, loyalty and faith

Purple – inspiration and imagination, royalty and luxury, magical and mystical color
Light purple /lilac – romantic

Brown – color of earth, promotes stability and order

Black – power and evil, mystery and fear, the color of death, worn for formal or elegant occasions

White – purity and goodness, cleanliness and safety, innocence and virginity
China – purity

28
Q

Color cycles

A

shift in color preferences and color repetition

29
Q

Staple / basic colors

A

colors and remain consistent from season to season

  • Black
  • Navy
  • Khaki
  • White
30
Q

Achromatic

A

tonal grays and black

31
Q

High chroma

A

bright colors

32
Q

How to Develop a Color Forecast (the 4 steps)

A

Step 1: Formulate color ideas

• Research: scientific and artistic approaches
• Collect data – most sampled and request colors from the color service and mills
• Observe: media, runways and streets, political, economic and lifestyle trends
• Companies or events for color references:
- Pantone inc.
- Premiere vision
- CAUS (Color association of the United States)

Step 2: Develop a color story

  • Collect colors for the color story
  • Swatches of fabric
  • Yarns
  • Paint chips
  • Magazine clips
  • Items from nature
  • Colors from packaging
  • Select colors to represent the intended messages of the theme

Step 3: Edit, interpret and analyze

Step 4: Assign color names

Fashion Forecasting Forc Merch (10 decks)

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