Chapter 9 - The Look

Question 1

What is a look forecast?

Answer 1

“Look” segment for forecast

• Design elements
• Principles
• Innovations
• Shapes
• Silhouettes
• Combinations of features

Question 2

Design elements

Answer 2

building blocks for designed products

• Line
• Silhouette
• Shape
• Details
• Color
• Texture
• Pattern

Question 3

Line

Answer 3

have direction, width and length

o Horizontal – draw attention to width
o Vertical – elongated, slimmer look
o Diagonal – create a sense of motion by allowing the eye to travel

Question 4

Silhouette

Answer 4

overall outline or outside shape of a design or a garment
- One dimential figure classified using geometric terms:

• Circle
• Oval
• Rectangle
• Cylinder
• Sphere
• Cone
• Triangle
• Square

Question 5

Details

Answer 5

lines on the inside of a garment

Question 6

Proportion

Answer 6

scale used to divide garment into parts

• High waisted
• Hip-slung styles
• Extra-long length

Question 7

Balance

Answer 7

state of equilibrium or equal distribution

• Symmetrical design – same on each side
• Asymmetrical design – different on each side

Question 8

Focal point

Answer 8

area of design to which the eye is drawn

Question 9

Harmony

Answer 9

all design elements and principles work to create an aesthetically pleasing design

Question 10

Discord

Answer 10

lack of harmony

 Used to intentally break the acceptable rules

• Grunge look of the 1990’s
• Deconstruction movement of the early twenty-first century

Question 11

Design innovation

Answer 11

process that takes into account what a product can do for an individual

• Consumers can explore their desires and attitudes through designed products
• Experiential design
• Lifestyle
• Memory and meaning