Midterm 2

Question 1

Systems Development Life Cycle

Answer 1

First phase: Planning
Second phase: Analysis
Third phase: Design
Fourth phase: Implementation
Fifth phase: Maintenance

Question 2

Used to develop, maintain, and replace info systems

Answer 2

SDLC

Question 3

Common method for systems development

Answer 3

SDLC

Question 4

It is an application of the systems approach to the development of an information system

Answer 4

SDLC

Question 5

Traditional methodology of SDLC contains phases:

Answer 5

Planning
Analysis
Design
Implementation
Maintenance
Use

Question 6

Identification phase

Answer 6

Planning

Question 7

Needs are examined as a whole

Answer 7

Planning

Question 8

Studies current procedures and Info Systems

Answer 8

Analysis

Question 9

Sub phase-Requirement determination

Answer 9

Analysis

Question 10

Convert alternative solutions

Answer 10

Design

Question 11

Inputs and Outputs (Reports, databases, computer processes)

Answer 11

Design

Question 12

System and Written specs turned over to programmers

Answer 12

Implementation

Question 13

Implementation process

Answer 13

Coding
Testing
Installation

Question 14

Systems are in operation

Answer 14

Manintenance

Question 15

Specific problems or changes are made

Answer 15

Maintenance

Question 16

It is a TPS used by distribution firms

Answer 16

Distribution system

Question 17

They distribute products or services to their customers

Answer 17

Distribution firms

Question 18

They are developed to meet the needs for information relating to those particular parts of the organization

Answer 18

Organizational Information system

Question 19

MKIS

Answer 19

Marketing Information System

Question 20

It provides information that relates to the firm’s marketing activities

Answer 20

MKIS

Question 21

Consists of a combination of input and output subsystems connected by a database

Answer 21

MKIS

Question 22

Marketing Information System

Answer 22

Product subsystem
Place subsystem
Promotion subsystem
Price subsystem
Integrated-mix subsystem

Question 23

Provide information about critical elements in marketing mix

Answer 23

Output subsystems

Question 24

It consists of four main ingredients that management manages in order to meet customers’ needs at a profit

Answer 24

Marketing Mix

Question 25

Provides information about the firm's products

Answer 25

Product subsystem

Question 26

Provides information about the firm's distribution network

Answer 26

Place subsystem

Question 27

Provides information about the firm's advertising and personal selling activities

Answer 27

Promotion subsystem

Question 28

It helps the manager make pricing decisions

Answer 28

Price subsystem

Question 29

Enables the manager to develop strategies that consider the combined effects of the ingredients

Answer 29

Integrated-mix subsystem

Question 30

It is populated with data from the three MKIS input subsystem

Answer 30

Database

Question 31

Input subsystems

Answer 31

Transaction processing system Marketing research subsystem Marketing intelligence subsystem

Question 32

It gathers data from both internal and environmental sources and enters the data into the database

Answer 32

Transaction processing system

Question 33

It gathers internal and environmental data by conducting special studies

Answer 33

Marketing research subsystem

Question 34

It gathers environmental data that serves to keep management informed of activities of the firm's competitors and customers and other elements that can influence marketing operations

Answer 34

Marketing intelligence subsystem

Question 35

Other Organizational Information System

Answer 35

HRIS Manufacturing Information System Financial Information System

Question 36

It provides information to managers throughout the firm concerning the firm's human resources

Answer 36

HRIS

Question 37

HRIS

Answer 37

Human Resources Information System

Question 38

It provides information to managers throughout the firm concerning the firm's manufacturing operations

Answer 38

Manufacturing Information System

Question 39

It provides information to managers throughout the firm concern the firm's financial activities

Answer 39

Financial information system

Question 40

It is a system that provides information to upper-level managers on the overall performance of the firm; also called ESS

Answer 40

EIS

Question 41

EIS

Answer 41

Executive Information System

Question 42

ESS

Answer 42

Executive support system

Question 43

It allows for executives to bring up a summary display and then successively display lower levels of detail until executives are satisfied that they have obtained as much detail as is necessary

Answer 43

Drill-down capbility

Question 44

It is the management of the relationships between the firm and its customers so that both the firm and its customers receive maximum value from the relationship

Answer 44

CRM

Question 45

CRM

Answer 45

Customer relationship management

Question 46

It accumulates customer data over a long term (_,_ or more) and user that data to produce information for users

Answer 46

CRM | 5-10 years

Question 47

Uses a data warehouse

Answer 47

CRM

Question 48

Describes data strorage

Answer 48

Data warehouse

Question 49

Data Warehouse characteristics

Answer 49

Storage capacity is very large Data are accumulated Data are easily retrievable Data are used solely for decision making,

Question 50

It is a database that contains data describing only a segment of the firm's operations

Answer 50

Data mart

Question 51

It is the creation and use of a data warehouse or data mart

Answer 51

Data warehousing

Question 52

They are TPS and data obtained from other sources, both internal and environmental; any data identified as having potential value in decision making

Answer 52

Primary data sources

Question 53

It is where the data undergoes ETL

Answer 53

Staging area

Question 54

ETL

Answer 54

extraction, transformation and loading

Question 55

SDLC

Answer 55

Systems Development Life Cycle