Memory Flashcards
What type of memory did George Sperling study?
iconic memory
what are the three stages of memory?
sensory
short term
long term
What stage of memory does iconic memory belong to?
sensory memory
In George Sperling’s iconic memory experiment, what was the partial report?
1 show several lines of letters for <1 sec
2 tell subjects to write down a part. line
3 subject could report that line of letters, but forgot the others they had seen
4 hence, could partially report the sensory info
Who coined the term icon, as in iconic memory?
Ulric Neisser
What type of memory did Ulric Neisser study?
iconic memory
In iconic memory, what is an icon?
a brief visual memory that lasts about 1 sec
What is backward masking?
after showing a brief image, flashing a new pattern that will erase (‘mask’) the first image
can also be auditory in nature
What is the term for auditory sensory memory?
echoic memory
Who originally found the magic number 7 (+/- 2) in STM/working memory?
George Miller
What is the theorized method by which most items are encoded in STM?
phonologically
What are the two categories of rehearsing items in STM?
Primary (maintenance)
Secondary (elaborative)
What are the two types of interference of info in STM?
proactive
retroactive
What is proactive interference? what does it cause?
disruptive/distracting info is presented before the info to be learned
causes proactive inhibition
What is retroactive interference? what does it cause?
disruptive/distracting info is presented after the info to be learned
causes retroactive inhibition
What are the three basic ways of assessing LTM?
recognition
recall
savings
What are the two main types of recall?
cued recall
free recall
What does savings measure of LTM?
how long it takes a person to learn the info/task a second time compared to the first time
What is the encoding specificity priciple?
the rule that memories are more easily retrieved in in the same context they were formed