Media Topic 6 - Globalisation Flashcards
What is globalization?
Increasing interconnectedness in areas such as economics, politics, technology, and culture.
Who are globalists?
Sociologists who argue that a process of globalization is occurring.
What are hyperglobalists?
Globalists who see globalization as a good thing.
What are pessimistic globalists?
Globalists who see globalization as damaging.
What does McLuhan (1962) mean by ‘global village’?
The electronic media collapse space and time barriers, allowing people to interact globally.
What is popular culture?
A culture liked and enjoyed by ordinary people, often referred to as mass culture.
What is mass culture?
Highly commercialized popular culture involving mass-produced, standardized, and short-lived products.
What does the term ‘low culture’ refer to?
A derogatory term describing popular culture.
How is high culture contrasted with popular culture?
High culture is seen as ‘special’ and involving lasting value, while popular culture is seen as everyday and undemanding.
What do postmodernists argue about high and popular culture?
The distinction between high culture and popular culture is weakening.
What is cultural homogenization?
The process where diverse cultures become increasingly similar due to globalization.
What is meant by ‘cocacolonization’?
Cultural imperialism where Western media undermines local cultures.
What does Sklair (2012) suggest about media?
Media spreads ideas and values associated with a consumerist American/Western lifestyle.
What is the pluralist view of media globalization?
It sees cultural globalization as a force for good, enriching culture rather than displacing it.
What does Tomlinson (1999) argue about globalization?
Globalization involves hybridization, where local and Western cultures mix.
What is hyperreality according to Baudrillard?
A media-saturated society where media images distort the way we see the world.
What is the impact of new media technology on popular culture?
It enables consumers to create and distribute their own media products.
What does Strinati (1995) say about the media’s influence?
The media shapes our sense of reality and influences consumer choices.
What is ‘global infotainment’ as described by Thussu?
TV news designed to entertain and inform, often based on Western lifestyles.
True or False: Marxists view mass culture as a form of social control.
True
Fill in the blank: The global culture is primarily _______ in origin.
American
What do critics argue about reality TV and social media?
They blur the distinction between ‘reality’ and ‘hyperreality’.
What is the significance of ‘glocalization’?
It refers to the merging of global and local cultures in media formats.
