MEDIA- the new media

Question 1

What is the new media

Answer 1

• type of media that uses digital technology
• potential audience is much larger than traditional media
• What is considered as “new” is always changing

Question 2

Examples of new media

Answer 2

• social media sites
• streaming films and music
• television
• generated media content eg. YouTube
• “smart” television
• computer games
• apps

Question 3

How has old media changed to new?

Answer 3

newspapers: news programmes/ sites
television: smart tv
books: e books

Question 4

Key features: convergence

Answer 4

one device can be used to access a wide variety of media
eg. a mobile phone can be used to watch films, listen to music, access social media, etc.

Question 5

Key features: interactivity

Answer 5

facilitate more interaction than old media
audience able to engage
eg. being able to tweet a live video

Question 6

Key features: audience/ user power

Answer 6

interactivity gives more power to the audience
erosion between media producer and consumer
audience= user

Question 7

Key feature: accessibility

Answer 7

new media= free media
owning a device and internet grants instant access to wide array pd media content
raises issues for producers making money

Question 8

Two types of users of the new media

Answer 8

new users- young/ middle aged, educated, not materially deprived

old users- elderly, materially deprived
living rurally

Question 9

does new media link to revolutionary change?

Answer 9

Sociologists are not all in agreement that the new media is really significant or revolutionary change

Question 10

evaluate the view that the new media is revoluntionary

Answer 10

Boyles and Haynes- argued that the new media have added to what was available from old media rather than replacing it- you can still watch television in the old way as well as on streaming services and catch up services on top of this.
Main change in terms of new media is the speed of communication

Question 11

Attitudes to the new media- neophilliacs

Answer 11

• positive about the new media
• increased choice for consumers
• democratic engagement: gives audience control over the media they consume

Question 12

Attitudes to the new media-
cultural pessimists

Answer 12

• critical about the new media
• development of the internet has led to increased state of surveillance
• eg. google use individuals data to help target advertising
• issues with validity eg. Wikipedia , fake news
• threat to democracy

Question 13

Control of new media - neophiliacs

Answer 13

• we control it and it is democratic and bottom up

Question 14

Control of new media

Answer 14

Largely dominanted by large corporations