MEDIA PSYCHOLOGY-media and persuasion Flashcards
what is an attitude?
attitude is a disposition towards an object/situation that prompts individ to behave in certain ways
what are the stages?
4 stages which happens everytime media attempts to persuade you of their message
outline stages?
in order for attitude change 4 stages ; attention- notice the message, comprehension- understand the message, reactance= accept /reject message and attittude change= opion positive.
what is the however?
however in addition influences on attitude change relies on 3 factors; the source, the message and the audience.
what is the source?
person attempting to persuade
what is the message?
content of the message
what is the audience?
to whom the message is conveyed
more detail into source?
expert= more effective and credible than non , attractive and popular more effective than unpopular
more detail into the message?
more effective if we dont know to persuade and also if theres a moderate level of fear
more detail into the audience?
could be of high or low intelligence could be
research in source?- baron & byrne , omahnory & meenaghon
baron &byrne -why tv put experts in lab coats increase scientific status audeince need to believe person delievering the messgae h.w omahonry and meenaghon- celeb not ass effective as we imagine- biased
research in message?- putwai & synmes
do fear appeals work putwai and synmes
research in audience?- sinclair mark and clare
mood of audience may effect the way reposnd to message sinclair ,mark and clare
eval of hovland?
represented first systematic approach and udnerstanding of attitude changesamples used werent represented so therefore inappropriate to generalise to general populationno of studies that support the models
who thought of elm?
petty and cappacio
what factors do you take into consideration of route?
audience factors, processing factors, persuasion outcome
audience factor in central route?
audience have high motivation and ability to think about message
processing factors in central route?
deep processing, focused on the quality of the messages arguments
persuasion outcome in central route?
lasting attitude change that resists fading