Media- Pluralism Flashcards
What is a digital revolution?
Increase in the advanced technology to communicate globally
What is convergence?
All media has came together onto one device
What is compression?
More information can be put through a cable provider
Narrowcasting?
Broadcasting shows at specific times to reach certain audiences to make the most profit
What is participatory culture?
Choice and control of what aspects of media they engage with > passive consumption
What do pluralists generally believe?
There is no dominant ruling class but rather numerous competing groups w/ different interests; the owners do not directly control the content of the media but rather what appears is driven by wishes of consumers
What do pluralists mean diversity and choice?
In modern societies and democracies there are a variation of views and people have choice over which parts of the media they wish to access on basis of own interests
What do pluralists mean by supply and demand?
Media professionals and owners are governed by the market that they serve, and media supplies what the audience demands and will develop to reflect changes in society
What do pluralists mean by media workers as skilled professionals?
Media professionals are alert to the responsibility that they have to represent social groups in a fair and balanced way and are guided by professional values- aware of the need to produce successful media that will appeal to them( people can see through representations that contain stereotypes and recognise manipulation)
What does the media as the fourth estate mean?
Media is the fourth estate in protecting democracy and freedom, the first 3 estates are the government, church and the courts; their role is to provide easy access to a wide range of information that enables citizens to make informed, responsible choices rather than acting out of misinformation
What does Whale say about the media?
The Broad shape and nature of the press is determined by non one but its readers, without audiences/ readers they are unsuccessful
What does Williams say about journalists?
Journalists provide an essential service in a democratic society in they offer information people need to participate in political and cultural life so media must fairly and accurately represent people and their propositions
What does Halloran say about plural values?
Media professionals have plural values guiding their work, both professional and audiences interests, as the audience has power to manipulate media with their needs as they can reject, accommodate to media representations and so media professionals must produce content that is approved by the target market
What are evaluations of pluralism?
•media doesn’t meet people’s needs but creates them via advertising
•ignores negative impacts of media representations especially on marginalised groups
•ignores issues of power and control in the way media representations are constructed
•ignores that media professionals come from a narrow range of backgrounds meaning limited views and empathy
