Media-Masculinity Flashcards
What are the 6 stereotypes of masculinity according to ‘children now 1999’?
•the action hero=strong, not silent, extreme aggression
•the joker=uses laughter to avoid displaying seriousness or emotion
•the jock=shows aggression to demonstrate his power and strength to win admiration over women
•the silent strong type=acts decisively, avoids talking about emotion, successful w/ women
•the big shot=economically, socially successful and high social status
•the buffoon=light hearted, completing useless w/ parenting or domestic matters(confirming they shouldn’t be in those roles)
What does Tunstall say media images of men rarely focus on?
Media rarely focuses on men’s marital or domestic duties, lack of interaction w/ children often leads to social problems such as juvenile delinquency; rarely presented as sex objects
What according to Easthope is the ‘masculine myth’?
Media transmits the view that masculinity is based on strength, aggression, competition and violence that is biologically determined and a natural goal for boys to achieve
What is the ‘new man’?
A man that can show his caring, nurturing side as well as show strength
According to Mort and Rutherford what is the ‘metrosexual male’?
A man that is not afraid of using grooming products to look after themselves and they are more in touch with/ feminine side
Why does Edward’s argue against the ‘new man’?
Argues it is simply a product of advertisers, who invented the concept in order to sell products to both men and women
Why is Gauntlett supportive of men’s magazines?
Magazines are supportive and transmit values of care, generosity and good humour, often centred on helping men to be considerate lovers, helpful around the home, healthy, fashionable and funny
What according to Rutherford is ‘retributive masculinity’?
Attempt to reassert traditional masculine authority by celebrating traditionally male concerns in media content i.e ‘birds, booze and football’
Why are representations of David Beckham contradictory according to Whannel?
Beckham is representative of both metrosexual male and retributive masculinity; representations are fluid w/ good looks, football skills also balanced w/ emotional commitment to family and focus in fashion and appearance
Why does Collier say some men’s magazines have contradictory views of masculinity? How does Sharples and Gauntlett agree?
•Collier=magazines still continue to define success for men in traditional terms I.e work, study and materialism
•Gauntlett=images are conventionally rugged, super independent, extra strong macho man in popular culture
•Sharples=newer magazines have rejected metrosexuality
