Media Flashcards
Media:
- the means of mass communication
- people whose job it is to disseminate information, such as editors and journalists
Nexus:
the core or centre of a connection between 2 or more things
_____ and _____ are not 2 industries that come together.
- sport
- media
Sport viewed as programming that can ….
break through the clutter
Value of sports programming tied to….
league, teams, and athletes’ market reputation and legitimacy
Mass communication:
the process through which the media deliver visual, audio, and/or written messages to a large audience
Mass communication audience is _____, possibly _____.
- diverse
- unknown
Feedback to mass communication is ____, often difficult to know how messages _____.
- slow
- interpreted
Information disseminated by mass media shapes…
how we make sense of the world
4 elements of mass media:
- commercial: most media organizations profit-driven
- audience: large, heterogeneous, anonymous
- content: words, sounds, images
- organization: the source of content
3 research perspectives on mass media:
- practices: decision making and production work by specific media members
- text: the form of the product
- audience: those who consume and interpret the product
Media convergence:
- the increasing integration of mass communication, telecommunication and data communication in the delivery of media content
- transportation of sports media no longer remain specified to TV or the internet (simultaneously available)
Historical relationships:
- 1820: first US sport magazine
- 1830s-1840s: emergence of NP industry
- games recreated for radio
- 1950s: TV emerges
- AFL survives due to TV contract
- 1962 (Tokyo Olympics): telstar satellite launched
___% of all US TV programming is sports related.
25%
Most popular network sport:
football
Most popular cable sport:
auto racing
Broadcasters compete for….
- TV rights
- content, analysis etc.
___% of US households own TV; ___% worldwide.
- 99%
- 78%
Average time of TV use _____ hours/day in US; ____ in Canada.
- 4.9
- 4
____ million Canadians watched some part of the 2010 OG gold medal game.
26.5 million
_____ game represents 21 most-watched TV programs.
superbowl
How sports benefit newspapers:
- safe ideological content
- promotes civic boosterism
- allows newspaper to contribute to civic identity
4 types of sports news:
- hard news: records, events
- soft news: scoops, exclusives
- orthodox rhetoric: authorial subjectivity/journalist as celebrity
- reflexive analysis: critical
Codes for televised sports product:
- technical and narrative conventions
- becomes the way of watching
- new viewers, employees become socialized into these practices
- what is shown (and not shown) is a selected representation of the event
ESPN created by ____, launched on…..
- Bill Rasmussen
- Sept. 7, 1979
First sporting event shown on ESPN:
- live slowpitch softball game
- Milwaukee Schlitzes and Kentucky Bourbons
Silna Brothers ABA:
- NBA merged with ABA, took on 4 teams
- 2 teams not offered entry to NBA (St. Louis, Kentucky)
- Kentucky owner accepted $3M to fold team
- Silna brothers (owners or St. Louis) negotiated to receive 1/7 of visual media rights of 4 ABA teams entering NBA in perpetuity
- NBA desperate to renegotiate
Ratings:
% of TV households tuned into a program
Share:
% of TV households w/ sets in use at time
Why are sports important to broadcasters?
- advertising and program sponsorship revenue
- driving subscription penetration
- public service obligations
General media trends:
- declining ratings
- erosion of 18-34 male demographic
- new technologies, platforms
- decline of newspapers
