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KRLS 105 > Media > Flashcards

Media Flashcards

1
Q

Media:

A
  • the means of mass communication

- people whose job it is to disseminate information, such as editors and journalists

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2
Q

Nexus:

A

the core or centre of a connection between 2 or more things

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3
Q

_____ and _____ are not 2 industries that come together.

A
  • sport

- media

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4
Q

Sport viewed as programming that can ….

A

break through the clutter

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5
Q

Value of sports programming tied to….

A

league, teams, and athletes’ market reputation and legitimacy

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6
Q

Mass communication:

A

the process through which the media deliver visual, audio, and/or written messages to a large audience

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7
Q

Mass communication audience is _____, possibly _____.

A
  • diverse

- unknown

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8
Q

Feedback to mass communication is ____, often difficult to know how messages _____.

A
  • slow

- interpreted

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9
Q

Information disseminated by mass media shapes…

A

how we make sense of the world

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10
Q

4 elements of mass media:

A
  • commercial: most media organizations profit-driven
  • audience: large, heterogeneous, anonymous
  • content: words, sounds, images
  • organization: the source of content
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11
Q

3 research perspectives on mass media:

A
  • practices: decision making and production work by specific media members
  • text: the form of the product
  • audience: those who consume and interpret the product
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12
Q

Media convergence:

A
  • the increasing integration of mass communication, telecommunication and data communication in the delivery of media content
  • transportation of sports media no longer remain specified to TV or the internet (simultaneously available)
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13
Q

Historical relationships:

A
  • 1820: first US sport magazine
  • 1830s-1840s: emergence of NP industry
  • games recreated for radio
  • 1950s: TV emerges
  • AFL survives due to TV contract
  • 1962 (Tokyo Olympics): telstar satellite launched
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14
Q

___% of all US TV programming is sports related.

A

25%

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15
Q

Most popular network sport:

A

football

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16
Q

Most popular cable sport:

A

auto racing

17
Q

Broadcasters compete for….

A
  • TV rights

- content, analysis etc.

18
Q

___% of US households own TV; ___% worldwide.

A
  • 99%

- 78%

19
Q

Average time of TV use _____ hours/day in US; ____ in Canada.

A
  • 4.9

- 4

20
Q

____ million Canadians watched some part of the 2010 OG gold medal game.

A

26.5 million

21
Q

_____ game represents 21 most-watched TV programs.

A

superbowl

22
Q

How sports benefit newspapers:

A
  • safe ideological content
  • promotes civic boosterism
  • allows newspaper to contribute to civic identity
23
Q

4 types of sports news:

A
  • hard news: records, events
  • soft news: scoops, exclusives
  • orthodox rhetoric: authorial subjectivity/journalist as celebrity
  • reflexive analysis: critical
24
Q

Codes for televised sports product:

A
  • technical and narrative conventions
  • becomes the way of watching
  • new viewers, employees become socialized into these practices
  • what is shown (and not shown) is a selected representation of the event
25
Q

ESPN created by ____, launched on…..

A
  • Bill Rasmussen

- Sept. 7, 1979

26
Q

First sporting event shown on ESPN:

A
  • live slowpitch softball game

- Milwaukee Schlitzes and Kentucky Bourbons

27
Q

Silna Brothers ABA:

A
  • NBA merged with ABA, took on 4 teams
  • 2 teams not offered entry to NBA (St. Louis, Kentucky)
  • Kentucky owner accepted $3M to fold team
  • Silna brothers (owners or St. Louis) negotiated to receive 1/7 of visual media rights of 4 ABA teams entering NBA in perpetuity
  • NBA desperate to renegotiate
28
Q

Ratings:

A

% of TV households tuned into a program

29
Q

Share:

A

% of TV households w/ sets in use at time

30
Q

Why are sports important to broadcasters?

A
  • advertising and program sponsorship revenue
  • driving subscription penetration
  • public service obligations
31
Q

General media trends:

A
  • declining ratings
  • erosion of 18-34 male demographic
  • new technologies, platforms
  • decline of newspapers

KRLS 105 (16 decks)

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