Chapter 3 Flashcards
1
Q
Historical aspects of commercialization in sport:
A
- developments
- brand recognition
- models
2
Q
Developments include:
A
- urbanization
- technology (railways, telegraph, electrification, vulcanization)
- leisure time
- standardization
3
Q
Models ex.:
A
- Nelson Johnson
- John Gloy
- Slazenger
- Bancroft
- CCM
4
Q
A.G. Spalding ad Brothers:
A
- one of the first and most successful sporting goods firms
- experiments in marketing goods and services
- first modern sport business enterprise
- decentralized
5
Q
4 steps of developments leading to success:
A
- vertical integration
- diversification
- development of a modern management system
- promotional skills of A.G. Spalding
6
Q
Historical aspects of the sport market:
A
- development
- segmentation
- endorsement advertising
- competition and cooperation
- increased participation and spectatorship
7
Q
Bicycle craze:
A
- ancillary developments (fight for market share)
- distribution, promotion, and technological improvements
- manufacturing and sales
- advertising and brand equity
- competition and supply and demand
8
Q
Examples from the bicycle craze:
A
/
9
Q
Key sport segments over the decades:
A
-
10
Q
Methods of reaching market segments:
A
-
11
Q
Use of athlete endorsements:
A
- H&B examples include Babe Ruth, Honus Wagner, Ty Cobb
- spalding
- bicycle manufacturers
- arms and ammo industry
12
Q
Impact of WWI on sporting goods industry:
A
- consequences of postwar demand anticipation
- increased business competition
- increased availability of sporting goods products and outlets
- new distribution strategies
13
Q
WWII’s effect on sport industry, events, and goods:
A
- industry growth to meet needs of participants and spectators
- integration and breaking of colour barriers in sport
- military policies and sport
- entrance and growth of women into sport
14
Q
The success of Spalding & Brothers resulted from 4 interrelated developments within the firm:
A
- vertical integration
- diversification
- the development of a modern management system
- the promotional skills of A.G. Spalding himself
15
Q
Vertical integration:
A
- a company’s expansion by moving forward or backward within an industry
- expansion along a product or service value chain
