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KRLS 105 > Fans and Consumer Behaviour > Flashcards

Fans and Consumer Behaviour Flashcards

1
Q

3 communication communities:

A
  • spectators
  • viewers
  • readers
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2
Q

Spectators:

A

attend events

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3
Q

Viewers:

A

watch through other forms of media

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4
Q

Readers:

A

follow sports news online or via newspapers

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5
Q

3 consumption communities:

A
  • competitors
  • fitness participants
  • nature participants
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6
Q

We define ourselves by our ____ and _____ to various social groups.

A
  • memberships

- affiliations

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7
Q

A person’s self concept is comprised of many _____.

A

self-identities

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8
Q

_____ or _____ identification represents one type of self-identity.

A
  • team

- sport

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9
Q

People are motivated to maintain a _____ social identity, and seek association with _____ others to enhance their ____ in the eyes of others.

A
  • positive
  • successful
  • esteem
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10
Q

Highly identified fans are more likely to attribute wins to ____ and ____ and losses to ____ _____ or _____

A
  • players
  • fans
  • poor refereeing
  • fate
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11
Q

Fans support a team’s sponsors because ….

A

they view it as consistent with goals and values of the team

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12
Q

Determinants of demand:

A
  • consumer preferences
  • income
  • price of the good (ticket prices set by team management. If price increases: income effect, substitution effect)
  • price of other goods
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13
Q

____ _____, ____ and _____ _____ influence attendance more than ticket prices.

A
  • facility comforts
  • venue
  • parking access
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14
Q

Team allegiance related to personal ___ ____ and team’s importance to ____ ____.

A

civic identity

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15
Q

If team allegiance is not geographically based, identity associated with ____ and ____.

A
  • logo

- colours

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16
Q

Consumer-theory model of attendance determinants:

A
  • consumer preferences
  • economic determinants
  • quality of viewing
  • contest characteristics
  • supply capacity
17
Q

Motives for watching sports on TV:

A
  • fanship dimension
  • learning dimension
  • release dimension
  • companionship dimension
  • filler dimension
18
Q

Can have loyalty to:

A
  • player
  • team
  • league
  • sports
19
Q

5 levels to motivation classification sceme:

A
  • temporary
  • local
  • devoted
  • fanatical
  • dysfunctional
20
Q

Temporary:

A
  • fan not part of self-identification
  • time constrained
  • BIRGing motivation
  • CORFing
21
Q

Local:

A
  • identifies with geographic area

- devotion leaves with displacement

22
Q

Devoted:

A
  • increased degree of attachment
  • fan a closer part of sense of self
  • not most critical or central part of self-definition
23
Q

Fanatical:

A
  • being a fan an important part of self-identification
  • has other means of self-identification that are more important
  • engages in behaviour beyond normal devoted fan
  • behaviour accepted by significant others
24
Q

Dysfunctional:

A
  • being a fan primary method of self-identification
  • may engage in violent or disruptive behaviour
  • identification interferes with normal life
25
Q

Traits of sensation seeking fans:

A
  • thrill seeking
  • experience seeking
  • disinhibition
  • bored easily
  • seek out new, intense experiences
  • may take risks to do so
26
Q

MPP theory states that salaries will only increase if:

A
  • MP increases (they become more productive)

- fans increase willingness to pay (increases MR)

27
Q

_____ drive player salaries.

A

fans (ticket buyers)

28
Q

Allegiance issues:

A
  • social identity and group norms
  • purchase intentions
  • brand loyalty
  • brand communities
29
Q

Canada/US differences in hockey:

A
  • more positive impact of violence and fighting on US attendance
  • Canadian fans value quality of the opponent more than US fans
  • US fans turn out to see best players, Canadian fans to see best teams
30
Q

Gender differences:

A
  • men prefer combative sports
  • women are likely to self-identify as sports fans, but not as important a part of self-identity
  • men spend more time discussing sports (more self-reported and actual knowledge of sports)
31
Q

Displacement:

A
  • fans feeling left out of process
  • marginalization of traditional fans
  • seeking new fans at expense of established fans
  • corporation of the entertainment product conspicuous consumption
32
Q

BIRGing:

A

basking in reflected glory

33
Q

CORFing:

A

cutting off reflected failure

KRLS 105 (16 decks)

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