Chapter 10 Flashcards
1
Q
Sport management and marketing agency:
A
- a business that acts on behalf of an entity (the client) involved in the sport industry
- person, corporate brand, media company, property (team, venue, etc.) or concept
2
Q
Early history of agencies:
A
-
3
Q
Arrival of IMG:
A
-
4
Q
Many sport agencies now dealing in complementary lifestyle activities such as _____, ______, and _____.
A
- fashion
- entertainment
- leisure
5
Q
In-house groups:
A
-
6
Q
Some agencies perform only one function (or a few) for 4 key stakeholder groups:
A
- talent
- properties
- brands
- media companies
7
Q
Agency functions:
A
- strategic planning and management
- sponsorship and licensing solicitation (entitlement)
- event creation, management and marketing (inventory)
- contract negotiation
- marketing activation
- community and philanthropic activation (grassroots programs)
- content development
- financial planning
- research and eval (ROI)
8
Q
Thousands of agencies and in-house groups that vary in…
A
- size
- budget
- type of clientele
- scope of services
9
Q
Types of sport management and marketing agencies include:
A
- full service
- general
- specialty
10
Q
Table 10.2
A
-
11
Q
Full-services agencies have full range of services:
A
- strategic planning, sponsorship solicitation
- event management, contract negotiation
- marketing activation, research and evaluation
12
Q
Full service agencies tend to have _____ ____.
A
multiple divisions
13
Q
Full service agency: IMG:
A
- history
- client management
- event and venue management
- global brand partnerships
- media and digital
14
Q
General agencies have _____ approach to development of client programs.
A
integrated
15
Q
Business components of 16W marketing:
A
- athlete, coach, and broadcaster representation
- corporate consulting and property marketing
- hospitality and event management (turnkey)
