Meaning what you say

Question 1

what is a focal colour?

Answer 1

the example of a colour we think of - red = pillar box

Question 2

why are focal colours significant?

Answer 2

they have a special cognitive status in experiments

Question 3

give properties of focal colours

Answer 3

• remembered better than others
• learnt more easily
• when choosing one red out of different shades, kids pick focal

Question 4

explain Rosch (1972)

Answer 4

extended FC findings to natural categories
-animals, veg
basic types = prototypes
‘Look at that bird in the tree!’ vs. ‘I’ve just put the bird in the oven’

Question 5

explain categorisation in action

Answer 5

expression of anger:
(HEAT)ed argument
(RED) flushed w anger
AGITATION shaking w anger
BAD PERCEPTION blind w fury
PRESSURE/EXPLOSION blew her top