marketing within a business enviroment Flashcards
1
Q
what are marketing objectives
A
?
2
Q
how and why are marketing objectives used by a business
A
/
3
Q
what is the need for a business to have clear marketing objectives
A
?
4
Q
what is the usefulness of marketing objectives for a business and its stakeholders
A
?
5
Q
what is the importance of marketing objectives in the achievement of a business’ objectives
A
?
6
Q
what are the resources required by a business to market a product or service
A
?
7
Q
what is the impact of resources o the ability of a business to develop a marketing strategy
A
?
8
Q
what is the content and purpose of a SWOT analysis
A
?
9
Q
what is the usefulness of SWOT analysis for a business and its stakeholders
A
?
10
Q
what is meant by market research
A
?
11
Q
what are primary research techniques
A
?
12
Q
what are the secondary research techniques
A
>
13
Q
what is the usefulness of primary market research techniques to a business and its stakeholders
A
?
14
Q
what is the usefulness of secondary market research techniques to a business and its stakeholders
A
?
15
Q
what is meant by trail marketing
A
?
16
Q
what is the usefulness of trail marketing to a business and its stakeholder
A
?
17
Q
what is meant by sampling
A
?
18
Q
what is random sampling
A
?
19
Q
what is stratified sampling
A
?
20
Q
what is cluster sampling
A
?
21
Q
what is systematic sampling
A
>
22
Q
what is quota sampling
A
?
23
Q
what is convenience sampling
A
?
24
Q
what is methods of sampling to a business and its stakeholders
A
?
25
what is meant by a normal distribution
?
26
what is meant by standard deviation
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27
what is the usefulness of standard deviation to a business and its stakeholders
?
28
what is meant by market share
>
29
what is meant by market growth
?
30
what is the nature and purpose of market analysis
?
31
what is quantitative methods of market analysis
?
32
what is qualitative methods of market analysis
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33
what is the importance of market share to a business and its stakeholders
?
34
what is the importance of market growth to a business and its stakeholders
?
35
what is the impact and importance of market research data to a business and its stakeholders
?
36
what is the impact and importance of ignoring market data on a business and its stakeholders
.>
37
how should a business respond to positive market growth
?
38
how should a business respond to negative market growth
>
39
how should a business respond to increasing market share
.?
40
how should a business respond to decreasing market share
?
41
buying behaviour - impulse purchases
?
42
buying behaviour- planned purchases
?
43
what is a niche market
?
44
what is a mass market
?
45
consumer buyer behaviour- AIDA
?
46
consumer buyer behaviour- hierarchy of effects
?
47
consumer buyer behaviour- DAGMAR
?
48
consumer buyer behaviour- ATR
?
49
what is the usefulness of niche marketing to a business and its stakeholders
?
50
what is the usefulness of mass marketing to a business and its stakeholders
?
51
what is the usefulness of marketing models to a business and its stakeholders
./
52
what is the impact and importance of a business’ decisions on consumer buyer behaviour
?
53
what is the importance of understanding consumer buyer behaviour to a business and its stakeholders
?
54
what is the difference between customer and product orientation
?
55
what is the impact and importance of customer and product orientation to a business and its stakeholders
?
56
what is the importance of customer service in consumer buyer behaviour
?
57
what is by market segmentation
?
58
what are the ways in which a business may segment its market
?
59
what is the impact and importance of market segmentation to a business and its stakeholders
?
60
what's the difference between customers and consumers
?
61
marketing methods, approaches and strategies which are appropriate for business to business marketing
?
62
1
?
63
2
/
64
2
/
65
4
/
66
5
/
67
what is meant by the product life cycle
?
68
what are the stages in the product life cycle
?
69
what is the purpose of the product life cycle
?
70
what is the usefulness of the product life cycle to a business and its stakeholders
>
71
what are possible extension strategies
?
72
what is meant by an extension strategy
?
73
what is the purpose of an extension strategy
>
74
what is the usefulness of an extension strategy to a business and its stakeholders
?
75
what is meant by the marketing mix
>
76
what is meant by marketing strategy
/
77
what is local contexts
?
78
what is national contexts
>
79
what is international/global context
>
80
what is meant by 'product'
?
81
what is the usefulness of a business using a business using a product life cycle
?
82
what is the usefulness of a business using a business using a value analysis
#
83
what is the usefulness of a business using a business using a Boston matrix
?
84
what is the usefulness of a business using a business using a Ansoff's matrix
?
85
what is the usefulness of a business using a business using a product portfolio analysis
?
86
what is meant by a unique selling point (USP)
?
87
how and why is a USP used by a business
?
88
what is meant by brand and branding
?
89
what is the importance of a brand to a business and its stakeholders
?
90
what is the importance of product as an element of the marketing mix to a business and its stakeholders
?
91
what is the impact and importance of product differentiation for a business and its stakeholders
?
92
what is meant by price
/
93
pricing strategy-
| skimming
?
94
price strategy-
| penetration (pricing)
?
95
competition based pricing strategy
>
96
what is psychological pricing strategy
?
97
what is cost plus pricing
?
98
what is marginal pricing
?
99
what is contribution pricing
?
100
what is meant by price
?
101
what is meant by income
?
102
what is meant by cross elasticity's of demand
?
103
what is the usefulness of price, income and cross elasticities of demand to a business
?
104
what is the impact and importance of price for a business and its stakeholders
?
105
what is meant by place
?
106
what are possible distribution strategies of a business
online
digital
physical
patterns of distribution
107
what is the impact and importance of place to a business and its stakeholders
/
108
what is meant by promotion
?
109
what is above the line branding
?
110
what is below the line branding
?
111
what is personal selling
?
112
what is internet selling
?
113
what is social media selling
?
114
what is drip marketing
?
115
what is viral marketing
>
116
what is meant by advertising elasticity of demand
?
117
how do you calculate advertising elasticity of demand
?
118
what is the usefulness of adverting elasticity calculations to a business
?
119
what is the impact and importance of promotion to a business and its stakeholders of a business
?
120
what is meant by service marketing
>
121
what are the 4 P's (marketing mix)
?
122
what are the additional elements of the marketing mix (additional P's)
/
123
what is the impact of social influences on marketing department
?
124
what is the impact of legal influences on marketing department
?
125
what is the impact of ethical influences on marketing department
?
126
what is the impact of environmental and economic influences on marketing department
?
127
what is the impact of political influences on marketing department
?
128
what is the impact of technological and international influences on marketing department
?
129
what is the impact and importance of a marketing strategy to a business and its stakeholders
?
