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Business studies > marketing within a business enviroment > Flashcards

marketing within a business enviroment Flashcards

1
Q

what are marketing objectives

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2
Q

how and why are marketing objectives used by a business

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3
Q

what is the need for a business to have clear marketing objectives

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4
Q

what is the usefulness of marketing objectives for a business and its stakeholders

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5
Q

what is the importance of marketing objectives in the achievement of a business’ objectives

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6
Q

what are the resources required by a business to market a product or service

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7
Q

what is the impact of resources o the ability of a business to develop a marketing strategy

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8
Q

what is the content and purpose of a SWOT analysis

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9
Q

what is the usefulness of SWOT analysis for a business and its stakeholders

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10
Q

what is meant by market research

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11
Q

what are primary research techniques

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12
Q

what are the secondary research techniques

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13
Q

what is the usefulness of primary market research techniques to a business and its stakeholders

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14
Q

what is the usefulness of secondary market research techniques to a business and its stakeholders

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15
Q

what is meant by trail marketing

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16
Q

what is the usefulness of trail marketing to a business and its stakeholder

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17
Q

what is meant by sampling

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18
Q

what is random sampling

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19
Q

what is stratified sampling

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20
Q

what is cluster sampling

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21
Q

what is systematic sampling

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22
Q

what is quota sampling

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23
Q

what is convenience sampling

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24
Q

what is methods of sampling to a business and its stakeholders

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25
Q

what is meant by a normal distribution

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26
Q

what is meant by standard deviation

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27
Q

what is the usefulness of standard deviation to a business and its stakeholders

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28
Q

what is meant by market share

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29
Q

what is meant by market growth

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30
Q

what is the nature and purpose of market analysis

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31
Q

what is quantitative methods of market analysis

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32
Q

what is qualitative methods of market analysis

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33
Q

what is the importance of market share to a business and its stakeholders

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34
Q

what is the importance of market growth to a business and its stakeholders

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35
Q

what is the impact and importance of market research data to a business and its stakeholders

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36
Q

what is the impact and importance of ignoring market data on a business and its stakeholders

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37
Q

how should a business respond to positive market growth

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38
Q

how should a business respond to negative market growth

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39
Q

how should a business respond to increasing market share

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40
Q

how should a business respond to decreasing market share

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41
Q

buying behaviour - impulse purchases

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42
Q

buying behaviour- planned purchases

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43
Q

what is a niche market

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44
Q

what is a mass market

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45
Q

consumer buyer behaviour- AIDA

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46
Q

consumer buyer behaviour- hierarchy of effects

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47
Q

consumer buyer behaviour- DAGMAR

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48
Q

consumer buyer behaviour- ATR

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49
Q

what is the usefulness of niche marketing to a business and its stakeholders

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50
Q

what is the usefulness of mass marketing to a business and its stakeholders

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51
Q

what is the usefulness of marketing models to a business and its stakeholders

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52
Q

what is the impact and importance of a business’ decisions on consumer buyer behaviour

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53
Q

what is the importance of understanding consumer buyer behaviour to a business and its stakeholders

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54
Q

what is the difference between customer and product orientation

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55
Q

what is the impact and importance of customer and product orientation to a business and its stakeholders

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56
Q

what is the importance of customer service in consumer buyer behaviour

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57
Q

what is by market segmentation

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58
Q

what are the ways in which a business may segment its market

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59
Q

what is the impact and importance of market segmentation to a business and its stakeholders

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60
Q

what’s the difference between customers and consumers

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61
Q

marketing methods, approaches and strategies which are appropriate for business to business marketing

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62
Q

1

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63
Q

2

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64
Q

2

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65
Q

4

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66
Q

5

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67
Q

what is meant by the product life cycle

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68
Q

what are the stages in the product life cycle

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69
Q

what is the purpose of the product life cycle

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70
Q

what is the usefulness of the product life cycle to a business and its stakeholders

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71
Q

what are possible extension strategies

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72
Q

what is meant by an extension strategy

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73
Q

what is the purpose of an extension strategy

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74
Q

what is the usefulness of an extension strategy to a business and its stakeholders

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75
Q

what is meant by the marketing mix

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76
Q

what is meant by marketing strategy

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77
Q

what is local contexts

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78
Q

what is national contexts

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79
Q

what is international/global context

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80
Q

what is meant by ‘product’

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81
Q

what is the usefulness of a business using a business using a product life cycle

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82
Q

what is the usefulness of a business using a business using a value analysis

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83
Q

what is the usefulness of a business using a business using a Boston matrix

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84
Q

what is the usefulness of a business using a business using a Ansoff’s matrix

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85
Q

what is the usefulness of a business using a business using a product portfolio analysis

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86
Q

what is meant by a unique selling point (USP)

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87
Q

how and why is a USP used by a business

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88
Q

what is meant by brand and branding

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89
Q

what is the importance of a brand to a business and its stakeholders

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90
Q

what is the importance of product as an element of the marketing mix to a business and its stakeholders

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91
Q

what is the impact and importance of product differentiation for a business and its stakeholders

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92
Q

what is meant by price

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93
Q

pricing strategy-

skimming

A

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94
Q

price strategy-

penetration (pricing)

A

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95
Q

competition based pricing strategy

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96
Q

what is psychological pricing strategy

A

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97
Q

what is cost plus pricing

A

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98
Q

what is marginal pricing

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99
Q

what is contribution pricing

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100
Q

what is meant by price

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101
Q

what is meant by income

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102
Q

what is meant by cross elasticity’s of demand

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103
Q

what is the usefulness of price, income and cross elasticities of demand to a business

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104
Q

what is the impact and importance of price for a business and its stakeholders

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105
Q

what is meant by place

A

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106
Q

what are possible distribution strategies of a business

A

online
digital
physical
patterns of distribution

107
Q

what is the impact and importance of place to a business and its stakeholders

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108
Q

what is meant by promotion

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109
Q

what is above the line branding

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110
Q

what is below the line branding

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111
Q

what is personal selling

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112
Q

what is internet selling

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113
Q

what is social media selling

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114
Q

what is drip marketing

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115
Q

what is viral marketing

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116
Q

what is meant by advertising elasticity of demand

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117
Q

how do you calculate advertising elasticity of demand

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118
Q

what is the usefulness of adverting elasticity calculations to a business

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119
Q

what is the impact and importance of promotion to a business and its stakeholders of a business

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120
Q

what is meant by service marketing

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121
Q

what are the 4 P’s (marketing mix)

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122
Q

what are the additional elements of the marketing mix (additional P’s)

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123
Q

what is the impact of social influences on marketing department

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124
Q

what is the impact of legal influences on marketing department

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125
Q

what is the impact of ethical influences on marketing department

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126
Q

what is the impact of environmental and economic influences on marketing department

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127
Q

what is the impact of political influences on marketing department

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128
Q

what is the impact of technological and international influences on marketing department

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129
Q

what is the impact and importance of a marketing strategy to a business and its stakeholders

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Business studies (13 decks)

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