External Influences Flashcards
what is meant by market
A market is any situation where buyers and sellers are in contact in order to establish a price
what is meant by competition
“competition” is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion.
what is meant by market size
The number of individuals in a certain market who are potential buyers and/or sellers of a product or service. Companies are interested in knowing the market size before launching a new product or service in an area.
what is meant by market growth
An increase in the demand for a particular product or service over time. Market growth can be slow if consumers do not adopt a high demand or rapid if consumers find the product or service useful for the price level.
what is the importance of market size to a business
- It allows them to know the extent of which they have the ability to grow.
- Allows them to understand the size of there business to the entire market- they know their market share.
how can a business increase its market share
Companies increase market share through innovation, strengthening customer relationships, smart hiring practices and acquiring competitors.
what are the key features of a monopoly
Any business that has over 25% of the market share
what are the key features of a oligopoly
an oligopoly is when a market is dominated by a few large firms
what are the key features of monopolistic competition
- Large numbers of businesses
- Large numbers of consumers
- A lot of non-price competition occurs
What is the relationship between market structure and a business’ decision making power
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what is meant by demand
Demand is the quantity of a good or service that consumers and businesses are willing and able to buy at a given price in a given time period. Market demand is the sum of the individual demand for a product from buyers in the market.
what is meant by supply
the total amount of a specific good or service that is available to consumers. Supply can relate to the amount available at a specific price or the amount available across a range of prices if displayed on a graph.
what is meant by equilibrium
where supply equals demand
what factors affect supply in a market
An increase in supply occurs when more is supplied at each price, this could occur for the following reasons:
- An decrease in costs of production, this means business can supply more at each price. Lower costs could be due to lower wages, lower raw material costs
- An increase in the number of producers will cause an increase in supply
- Expansion in capacity of existing firms, e.g. building a new factory
- An increase in supply of a related good e.g. beef and leather
- Climatic conditions are very important for agricultural products
- Improvements in technology, e.g. computers, reducing firms costs
- Lower taxes reduce the cost of goods
- Increase in government subsidies will also reduce cost of goods
what factors affect demand in a market
A shift to the right in the demand curve can occur for a number of reasons:
- Income. An increase in disposable income enabling consumers to be able to afford more goods. Higher income could occur for a variety of reasons, such as higher wages and lower taxes.
- Quality. An increase in the quality of the good e.g. better quality digital cameras encourage people to buy one.
- Advertising can increase brand loyalty to the goods and increase demand. For example, higher spending on advertising by Coca Cola has increased global sales.
- Substitutes. An increase in the price of substitutes, e.g. if the price of Samsung mobile phones increases, this will increase the demand for Apple iPhones – a major substitute for the Samsung.
- Complements. A fall in the price of complements will increase demand. E.g. a lower price of Play Station 2 will increase the demand for compatible Play Station games.
- Weather: In cold weather there will be increased demand for fuel and warm weather clothes.
- Expectations of future price increases. A commodity like gold may be bought due to speculative reasons; if you think it might go up in the future, you will buy now.
what is the impact of market forces on a business and its stakeholders
Market forces= Supply and demand
CONTINUE
how should a business respond to market forces
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how can a dynamic nature of a market affect a business
an ever changing market (eg- change in fashion/ change in technology)
If you are static you go out of business
if you keep up with changes and trends then you are likely to stay in business
Proactive start the trend E.g Apple
Reactive follow suit - Eg- Samsung
what is the impact of competition at the local, national and global contexts on a business
Local- Small businesses may not be able to keep up with large competition as they may be to small to compete.
National- National business will have lots of competition by others in the country but may be able to be competitive as they are larger and are likely to have a larger consumer base.
Global- Global businesses will have to compete on a global scale and may have to compete on non-profit basis as well as profit.
what are physical markets
shops- where you can visit and see the product before you buy it.
what are non-physical markets
In such markets, buyers purchase goods and services through internet
why may a firm decide to operate in a physical market
a firm may decide to operate in a physical market as it allows customers to look around a store, this may encourage them to buy more products they wouldn’t buy if they weren’t in store.
why may a firm decide to operate in a non-physical market
a firm may operate in a non-physical market as it allows them to save on building costs as well as the fact that many customers now demand it.
what is meant by competition
“competition” is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion
how does the strength of competition affect business
If competition is strong you may have to compete on non-price competition
why might firms decide to enter a market
- low barriers to entry
- not very competitive
- high opportunities for expansion or product development
- Gap in what the market supplies.
why might firms decide to exit a market
- low ability for expansion or product development
- business having a low market share.
- very competitive so hard to compete
what are barriers to entry in a market
- large set up costs
- having to match the marketing budgets of those already in the market
- legal restrictions such as a patent or government restrictions
- the inability to gain economies of scale and so achieve low unit costs
- the possibility that the excisting firms in the market may set a price war.
what are barriers to exit in a market
- the difficulties of selling off expensive plant and machinery
- high redundancy costs
- contracts with suppliers.
what is the impact of competition on a business, its stakeholders and its market
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what is meant by market dominance
A firm having more than 20% market share has market dominance
what is a merger
when two businesses combine there businesses products and the money they gain.
what is a acquisition
when a business obtains the majority share of another business.
what is organic growth
Organic growth is the process of business expansion by increased output, customer base expansion, or new product development, as opposed to mergers and acquisitions, which is inorganic growth.
what is a monopoly
when one business have controlling share of a market
how do mergers, acquisitions and organic growth lead to the creation of dominant firms
Mergers- two businesses combine. They will have a higher market share and could become a dominant firm.
Acquisitions- One business takes over another through buying out the others firm using stocks. This will mean that they will have the market share of two firms.
Organic Growth- *******
what is the impact on a business of a dominant firm operating in its market
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How is market dominance restricted and regulated in the UK
In the UK the responsibility for enforcing competition law lies with the CMA.
Both UK and EU competition law prohibit two main types of anti-competitive activity: anti-competitive agreements and the abuse of dominant market position.
what is the impact and importance of the regulation of the market on a business and its stakeholders
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what is globalisation
the process by which businesses or other organizations develop international influence or start operating on an international scale
what facilitates globalisation
- the internet
- communication technologies
- e-commerce
- trade liberalisation, -transport
- infrastructure
- multinationals
why are some business’ more affected by globalisation than others
- some businesses have access to the globalisation than others.
- competition- if its high globalisation may be harder to achieve.
- Some businesses may not have enough funds to expand.
what is the role of multinationals in globalisation
- Multinational corporations affect local and national policies by causing governments to compete with each other to be attractive to multinational corporation investment in their country.
- Multinational corporations often hold power over local and national governments through a monopoly on technological and intellectual property. Because of their size, multinationals can also have a significant impact on government policy through the threat of market withdrawal.
- Economic globalization refers to increasing economic interdependence of national economies across the world through a rapid increase in cross-border movement of goods, services, technology and capital. Multinational corporations play a key role in this process.
- Those who view economic globalization positively cite evidence of per capita GDP growth, decrease in poverty, and a narrowing gap between rich and poor nations.
- Those who view economic globalization negatively cite evidence of exploitation of the local labor force, funneling of important resources away from the country itself into foreign exports, and overall dependency of developing countries upon wealthy countries.
- Those who view economic globalization positively cite evidence of per capita GDP growth, decrease in poverty, and a narrowing gap between rich and poor nations.
- Those who view economic globalization negatively cite evidence of exploitation of the local labour force, funnelling of important resources away from the country itself into foreign exports, and overall dependency of developing countries upon wealthy countries.
what is the difference between a global strategy and globalisation
Globalisation is the process by which businesses or other organizations develop international influence or start operating on an international scale. Whereas Global strategy is an organization’s strategic guide to globalization. A global strategy should address these questions: what must be (versus what is) the extent of market presence in the world’s major markets? … Therefore, it allows these firms to sell a standardized product worldwide.
how should a business respond to the challenge of increasing globalisation
- increase technology and communication
- employ more staff?
what are the opportunities that globalisation present to a business
- Opportunities of a larger market- opportunities for increased sales
- allows for lower production costs from EOS
- Take advantage of technological advances
- allows for specialisation
what are the threats that globalisation present to a business
- threat of competition (maybe from lower-wage economies)
what is meant by global branding
Global brands are brands that are recognized throughout much of the world. Companies intending to create global brands need to do the following: Identify the relative attractiveness of each market for your brand. Conduct attitude and usage studies in each country in which you are considering entering.
what are the opportunity’s to a business of a rise in the number of global brands
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what are the threats to a business of a rise in the number of global brands
- increases competition which limits the chance of increasing market share.
- could lead to a monopoly or oligopoly situation occurring as global brands are marking it hard for other businesses to enter the market
what are the roles of multinationals in globalisation
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what is meant by international trade
International trade is the exchange of capital, goods, and services across international borders or territories. … In most countries, such trade represents a significant share of gross domestic product (GDP).
what are the reasons for international trade
- Variety
- Economic efficiency
- Growth
- International co-operation
- Specialisation
what are the barriers to international trade
- Tariffs
- Non-tariff barriers to trade
- Import licenses
- Export licenses
- Import quotas
- Subsidies
- Voluntary Export Restraints
- Local content requirements
- Embargo
- Currency devaluation
- Trade restriction
what factors should a business consider when the trade internationally
- language
- culture & customs
- logistics
- currency
- buying habits
what is meant by an exchange rate
changing one moneys currency by another. How much one currency is worth against another currency
what is the impact of changes in exchange rates on a business and its stakeholders
- S.P.I.C.E.D
- value of money
- businesses ability to buy or sell products abroad as they have to purchase the other countries currencies for transactions to be able to occur.
what is the relationship between increased globalisation and international trade
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