Marketing Process

Question 1

5 Step Marketing Process

Answer 1

1. Get to know the market
2. Define a Marketing Strategy
3. Implementing marketing program
4. Customer Relationship
5. Get Value from Clients

Question 2

Getting to Know the Market (2)

Answer 2

1. Macro/Micro Environemt
2. Consumer Behavior

Question 3

Economic Relations in regard to International, National, and Regional economies

Answer 3

Economic conditions at all level must be considered as they influence the amount spent on wine and the investments on wine business

Question 4

3 necessities for the roles of territories as a response to globalization

Answer 4

1. Firm Strategies
2. Clustering
3. Wine Firm Clusters

Question 5

Role of Firm Strategies

Answer 5

To compete on the global market, we need firm strategies for innovation,
internationalisation, organisational

Question 6

Role of Clustering

Answer 6

The emergence of regionalism/localization is in part related to clustering within the wine industry and is a way for small and medium size firms to respond to global pressure

Question 7

Role of Wine Firm Clusters

Answer 7

Wine firm clusters create positive influence in terms of infrastructure, innovation, knowledge flows, supply chains, research and education bodies, regulatory frameworks, advisory organizations and general firm interaction which appear to be significantly more intense in clusters than in non-cluster regions

Question 8

Social and Cultural Trends

Answer 8

o Factors that affect society’s basic values, preferences and behaviour
o Social behaviour and technological adoption
o Because of the pandemic, we are experiencing fast behaviour changes driving to virtual worlds/experiences and digital environments to connect with other people
o Human being are beginning to win the role of brands. Thanks to social media, creators are finding new ways to monetize their audiences