consumer needs and desires part 1

Question 1

4 concepts for quality

Answer 1

1. Metaphysical
2. Production and Management
3. Economical
4. Perceived

Question 2

Metaphysical concept in quality

Answer 2

Born excellent, characteristics that are difficult to measure

Question 3

Production and Management concept of quality

Answer 3

1. Applies to specific technical product characteristics
2. Can be measured

Question 4

Economical concept of quality

Answer 4

Role of quality from the market point of view, is measurable

Question 5

Perceived Quality

Answer 5

Subjective concept, and depends on the consumers perception/needs

Question 6

Perception of higher Value

Answer 6

The consumer is willing to pay a higher price when the higher value is very well communicated

Question 7

New Consumer

Answer 7

Careful, accurate, brand disloyal and buys through experience

Question 8

Quality of Wine Definition

Answer 8

Having the requirements to satisfy the implicit or explicit needs of the consumer

Question 9

2 characteristics of the product (wine)

Answer 9

Analytic and organoliptic

Question 10

3 reasons why megatrends are so important

Answer 10

1. They are complex concepts that help companies understand how consumers think
2. They evolve over time
3. They are helpful in predicting where to place future innovative efforts

Question 11

Consumer Shopping experience

Answer 11

Transaction becomes a relationship, satisfying customer interests and lifestyle

Question 12

Shopping reinvented

Answer 12

Shopping anytime anywhere

Question 13

3 digital grocery models

Answer 13

1. Ship to home
2. Last Mile
3. Click and collect