Define a Market Strategy Part 1

Question 1

Strategic orientation (5)

Answer 1

1. Production orientation
2. Product orientation
3. Sales
4. market
5. experience

Question 2

Strategic orientation relationship with supply and demand

Answer 2

When supply is less than demand there is more emphasis on production. When they are equal focus on sales, when supply is more than demand more focus on experience.

S<D=Production
S=D=Sales
S>D=Experience

Question 3

5 aspects of each orientation to consider

Answer 3

1. Concept
2. emphasis
3. context
4. roles
5. effects

Question 4

Holistic marketing (4)

Answer 4

1. Internal
2. Integrated
3. Relationship
4. social responisbility