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Wine Marketing and Eno Tourism > Define a Market Strategy Part 4 > Flashcards

Define a Market Strategy Part 4 Flashcards

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1
Q

9 new types of Marketing

A
  1. Influencer Marketing
  2. Relationship marketing
  3. Non- conventional
  4. Viral
  5. Guerrilla
  6. Content
  7. Search Engine Optimization
  8. Keyword
  9. Sustainability
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2
Q

Relationship Marketing

A

Loyalty programs, building long term relationships

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3
Q

Guerrilla Marketing

A

Street art, low budget…

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4
Q

Content Marketing

A

Using newsletters or podcasts, spotify wrapped

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5
Q

SEO

A

Multiple keywords

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6
Q

Difficulties of sustainability

A

Difficult to understand the benefits of sustainability by companies, shareholders…

can result in Possible loss of profitability

can result in reputation damage

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Wine Marketing and Eno Tourism (13 decks)

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