Consumer needs and desires part 2

Question 1

2 components of context

Answer 1

1. Sensorial experience
2. bottle becomes a liquid postcard

Question 2

3 indicators of quality

Answer 2

1. Search
2. Experience
3. Credence

Question 3

Quality perception cues and attributes

Answer 3

1. Intrinsic quality cue
2. extrinsic quality cue
3. Experience quality attributes
4. Credence quality attributes

Question 4

Intrinsic quality cue

Answer 4

appearance, color, shape, size

Question 5

Extrinsic quality cue

Answer 5

Price, brand name, country of origin, store

Question 6

Experience quality attributes

Answer 6

taste, freshness, convenience

Question 7

Credence quality attributes

Answer 7

Healthfullness, naturalness, exclusivity, environmentally friendly

Question 8

Constellation of wine cues

Answer 8

extrinsic cues are lower level (outside) cues that can be changed without changing the product

Question 9

Consumer Preferences (Most important attributes) 5

Answer 9

1. Geographical indications
2. Grape Variety
3. Sustainability
4. Vintage
5. Price

Question 10

Least Important attributes

Answer 10

Canned wine
alcohol free wine
vegan wine