Implementing Market Program Part 3

Question 1

Marketing Planning Steps (4)

Answer 1

1. Strategic orientation
2. Strategic Marketing
3. Operational Marketing
4. Results

Question 2

11 in depth steps

Answer 2

1. Marketing Planning
2. Mission and value proposition
3. Macro and Micro enviro analysis
4. Market analysis
5. Marketing Strategy
6. Segmentation
7. Targeting
8. Positioning
9. Marketing Mix
10. Marketing Plan execution
11. Monitoring

Question 3

two factors that follow the mission

Answer 3

Vision and value proposition

Question 4

SWOT Analysis

Answer 4

Strengths
Weaknesses
Opportunities
Threats

Question 5

Internal aspects of SWOT

Answer 5

Strengths and Weaknesses

Question 6

External aspects of SWOT

Answer 6

Opportunities and Threats

Question 7

Simulation Phases (4)

Answer 7

1. Segmentation
2. Targeting
3. Positioning
4. Marketing Mix
   -Product
   -price
   -distribution
   -promotion