Marketing Philosophy Flashcards
1
Q
Wal-Mart’s low price guarantee
A
Production Concept
2
Q
focusing on filling prescriptions in 15 minutes or less
A
Production Concept
3
Q
Seiko watch vs. Rolex watch
A
Product Concept
4
Q
Commission salesman
A
Selling Concept
5
Q
pharmacy focusing on aggressively selling a particular item
A
Selling Concept
6
Q
Grocery stores stocking customer requests
A
Marketing Concept
7
Q
pharmacy offering services that surrounding community wants
A
Marketing Concept
8
Q
Apple products
A
Customer Concept
9
Q
pharmacy reward programs
A
Customer Concept
10
Q
Pharmacy flu shots
A
Societal Marketing Concept
