Marketing mix:Technology 3.3.5

Question 1

What is an e commerce

Answer 1

Selling and buying goods online through internet and mobile

Question 2

What are the opportunities and threats of e commerce to business

Answer 2

Websites can be used to promote company and product world wide easier and cheaper
Orders can be taken online and sent directly to warehouse for dispatch

Competition between business is very high
No face to face contact meaning business does not gain useful market research feedback

Question 3

What are the opportunities and threats of e commerce to consumer

Answer 3

No need to leave house to go shopping
Payment is very easy through credit or debit card

Consumers need to have access to internet
Products cannot be tested, seen or tried on

Question 4

What are the benefits of promotion on social media

Answer 4

Can reach target customers easier
Can respond quickly to market change
Cheap to use