Marketing mix:product 3.3.1

Question 1

What makes a product successful

Answer 1

Satisfies consumer needs and wants
Quality of the product that is kept consistent
Unique

Question 2

What are benefits of branding

Answer 2

Advertising makes customers aware of quality of product persuading them into buying the product

Question 3

What is the role of packaging

Answer 3

Allow product to be used easily
Protects the product

Attract customer to buy the product
Consistent with brand image for product

Question 4

What is the main stages of the product cycle

Answer 4

Development - When product is being developed
Introduction - Product is introduced to the market
Growth - When sales of product start to grow quickly
Maturity - When sales of product grow slower
Saturation - When sales reach the highest point
Decline - When sale of the product decreases

Question 5

How to extend product life cycle

Answer 5

Introduce new variations of original product
Lower price
Sell product into new markets