Business objectives and stakeholder objectives 1.5 Flashcards
What are business objectives and what is the need and importance
Business objectives are aims or targets a business works towards
It is important because:
Gives workers clear goal to work towards and helps motivate
Decisions will be focused on achieving the objective
Can see if business if successful or not by seeing if they achieved the objective
What is aim of business survival
When a new business is set up the objective of a businesses main concern will be survival
What is the aim for profit
Pay return to owners of business for capital invested
Provide finance for future investments in the business
What is the aim of returning to shareholders
Managers set an objective of returning to shareholders to discourage them from selling shares to help managers keep their job. This can be done by increasing profit paid to shareholders
What is the aim of growth
Make jobs more secure if business is larger
Increase salaries to manager as the business expands
Help spread risks of the business
What is market share
Market share is the percentage of total market sales held by one brand or business.
Example:Amount of tractors sold 100, Company A sold 60 therefore Company A market share is 60 percent
What is the aim of market share
Good publicity as they could claim themselves the most popular if they have a higher percentage of market share.
Increase influence over suppliers,Suppliers keen to sell to larger businesses
What is a social enterprise
Social enterprises has social objectives as well as an aim to make a profit to reinvest back into a business.
What is the aim of an social enterprise
Provide jobs and support for disadvantages groups such as disabled or homeless
What are all the internal stakeholder groups
Owners
Workers
Managers
What are the objectives of an Owner
Share of the profits so they gain a rate of return on money put into the business
Growth of business so value of investment is increased
What are the objectives of Workers
Regular payment for work
Job security-Being able to keep their job for a good amount of time
What are the objectives of managers
Growth of business so managers can control a bigger business giving more status and power
High salaries due to the important work that is done
What are the external stakeholder groups
Customers
Government
Whole community
Banks
What are the objectives of customers
Buying safe and reliable products
Good value for money