Internal and external communication 2.4 Flashcards
Why is communication important to the business
Information and instructions are able to be passed around the company
What is internal communication and what does poor internal communication lead to
Communication that is done within the business
Workers will not understand what to do
Poor motivation
Wastage if 2 employees do the wrong task due to wrong instructions
What is external communication and what does poor external communication lead to
Communication from people inside the business to people outside the business
Unhappy customers (leads to fewer sales) Bad business reputation (lower sales) Problems with suppliers/customers due to incorrect information (e.g. wrong supplies being delivered)
What are the methods of verbal communication and the adv and disadvantages
Discussions,meeting,telephone calls
Fast
Opportunity for receiver to reply
Feedback from receiver slows process down
No permanent record of discussion
What are the methods of written communication and the adv and disadvantages
Emails,reports,newsleters,notices
Permanent record of message
Can easily be sent to everyone
Readers may find long letters boring and hard to read
No feedback from receiver unless they reply
What are the methods of visual communication and the adv and disadvantages
Posters,images,graphs,videos
Readers may pay more attention to posters
Information can be clearer than other methods such as video instructions
No feedback
Some people may find charts / graphs difficult to read
What are some communication barriers for sender
Difficult/technical language is used – The sender needs to use language that could be understandable by the receiver
The sender speaks too quickly or not clear enough – The sender should ensure that the message is clear
The sender must make sure that the right person is being sent the correct message
What are some communication barriers
