Marketing mix: promotion 3.3.4 Flashcards
1
Q
What are the aims of promotion
A
Increase sales and market share
Create a brand image
Introduce new products to the market
2
Q
What is advertising and how does it influence sales
A
Give audience detailed information about the product
Provide customers information on the product
Increase sales as it encourages people to buy product
3
Q
What is sale promotion and how does it influence sales
A
Special deals to attract customers short term.
Maintain high sales throughout the year
Attract customers with reduce price on product
