Marketing Mix - 4 Ps - Part II Flashcards

1
Q

The maturity stage is characterised by …………………..

A

product differentiation

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2
Q

The product is known all over the market in the ……………….. stage of marketing

A

maturity

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3
Q

In maturity stage, due to competition, prices are reduced but …………………… remains high

A

promotional expenditure

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4
Q

The decline stage is characterised by …………………..

A

product’s gradual displacement

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5
Q

Economy models may be introduced in the …………… stage

A

decline stage

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6
Q

To consumers, price determines the ………….. and …………..

A

purchasing power and standard of living

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7
Q

In skimming the cream pricing strategy, the main target is the ………………… market

A

class

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8
Q

In ………………… pricing strategy, by setting the initial price at a high level the manufacturer can restrict demand to the level he can meet

A

Skimming the cream strategy

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9
Q

………………… strategy involves setting a low price in the initial stages so as to make the brand popular and increase market share

A

Penetrating Pricing

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10
Q

In penetrating pricing strategy, the ………………….. market is the initial target

A

mass

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11
Q

Penetrating pricing strategy is mainly used to sell ……………….. goods

A

Fast Moving Consumer Goods (FMCG)

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12
Q

Sometimes, a product is rescued by premature death by adopting the …………………….. strategy

A

Penetrating pricing

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13
Q

The basic idea underlying the ……………… strategy is that the selling price must cover its full cost and yield a reasonable profit margin

A

Cost Plus pricing

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14
Q

cost plus pricing is also known as ………………….

A

mark up pricing

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15
Q

The profit margin set in cost plus pricing is also known as ……………………….

A

mark up

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16
Q

Selling price = ……………………. + …………………………..

A

Total cost per unit + desired profit per unit

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17
Q

…………… is the most widely used technique of pricing

A

Cost plus pricing

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18
Q

………………………. strategy involves charging what the competitors are charging

A

Parity Pricing

19
Q

……………………. pricing strategy may not be useful when there is idle capacity

20
Q

Parity pricing is used where competition is ………….. and the products sold are ……………………..

A

severe, homogenous

21
Q

Penetrating pricing encourages the entry of ………………………………….. in the market and discourages the entry of ……………………………

A

new firms, new competition

22
Q

Market control by a particular company or product is called ………………………………..

A

market share

23
Q

Bata India .Ltd is an example of a firm selling it’s products through ………………………… distribution channel

A

Manufacturer - Consumer

24
Q

Products flows downwards from ………………… to ……………………..

A

producer to consumer

25
Cash flows upwards from ......................... to .............................
consumer to producer
26
The producerhas to perform all the marketing activities in the ......................... channel
manufacturer - consumer
27
....................... is very short and economical channel
manufacturer - consumer
28
..................... channel is popular when the retailers are big and buy in large quantities
Manufacturer - retailer - consumer
29
............................ channel manufacturers are relieved from burden of selling and have more control over distribution
Manufacturer - retailer - consumer
30
.......................... is the traditional or normal channel of distribution
Manufacturer - wholesaler - retailer - consumer
31
Manufacturer - wholesaler- retailer - consumer distribution channel is suitable where the manufacturer has ............................... and .................................
limited finance and narrow product line
32
Small producers and retailers find this channel convenient
Manufacturer - wholesaler - retailer - consumer
33
When producers are geographically concentrated, it is economical to use ......................... channel of distribution
Manufacturer - Agent - retailer - consumer
34
.................................. is the starting point of marketing mix
Product mix
35
............................ includes advertising, personal selling and sales promotion
Promotion mix
36
Which is the longest channel of distribution
Manufacturer - Agent - Wholesaler - Retailer - Consumer
37
.......................... is the most appropriate channel of distribution to sell heavy industrial products
Manufacturer - Consumer
38
If the unit value of a product is ................... it usually flows through a long channel
very low
39
....................... products like vegetables and food stuff are usually sold through short channels
Perishable
40
Heavy and bulky items are sold directly to minimise ....................................
handling costs
41
in ............... markets indirect channels are preferred whereas in a .................. market direct channels are preferred
Industrial, Consumer
42
The ......................... the distribution channel, the lesser the control the producer has
longer
43
Well established companies with good reputation in the market eliminate ..................... more than lesser known firms
middlemen