Marketing Mix - 4 Ps - Part II Flashcards
The maturity stage is characterised by …………………..
product differentiation
The product is known all over the market in the ……………….. stage of marketing
maturity
In maturity stage, due to competition, prices are reduced but …………………… remains high
promotional expenditure
The decline stage is characterised by …………………..
product’s gradual displacement
Economy models may be introduced in the …………… stage
decline stage
To consumers, price determines the ………….. and …………..
purchasing power and standard of living
In skimming the cream pricing strategy, the main target is the ………………… market
class
In ………………… pricing strategy, by setting the initial price at a high level the manufacturer can restrict demand to the level he can meet
Skimming the cream strategy
………………… strategy involves setting a low price in the initial stages so as to make the brand popular and increase market share
Penetrating Pricing
In penetrating pricing strategy, the ………………….. market is the initial target
mass
Penetrating pricing strategy is mainly used to sell ……………….. goods
Fast Moving Consumer Goods (FMCG)
Sometimes, a product is rescued by premature death by adopting the …………………….. strategy
Penetrating pricing
The basic idea underlying the ……………… strategy is that the selling price must cover its full cost and yield a reasonable profit margin
Cost Plus pricing
cost plus pricing is also known as ………………….
mark up pricing
The profit margin set in cost plus pricing is also known as ……………………….
mark up
Selling price = ……………………. + …………………………..
Total cost per unit + desired profit per unit
…………… is the most widely used technique of pricing
Cost plus pricing
………………………. strategy involves charging what the competitors are charging
Parity Pricing
……………………. pricing strategy may not be useful when there is idle capacity
Cost plus
Parity pricing is used where competition is ………….. and the products sold are ……………………..
severe, homogenous
Penetrating pricing encourages the entry of ………………………………….. in the market and discourages the entry of ……………………………
new firms, new competition
Market control by a particular company or product is called ………………………………..
market share
Bata India .Ltd is an example of a firm selling it’s products through ………………………… distribution channel
Manufacturer - Consumer
Products flows downwards from ………………… to ……………………..
producer to consumer