Marketing Mix - 4 Ps - Part II

Question 1

The maturity stage is characterised by …………………..

Answer 1

product differentiation

Question 2

The product is known all over the market in the ……………….. stage of marketing

Answer 2

maturity

Question 3

In maturity stage, due to competition, prices are reduced but …………………… remains high

Answer 3

promotional expenditure

Question 4

The decline stage is characterised by …………………..

Answer 4

product’s gradual displacement

Question 5

Economy models may be introduced in the …………… stage

Answer 5

decline stage

Question 6

To consumers, price determines the ………….. and …………..

Answer 6

purchasing power and standard of living

Question 7

In skimming the cream pricing strategy, the main target is the ………………… market

Answer 7

class

Question 8

In ………………… pricing strategy, by setting the initial price at a high level the manufacturer can restrict demand to the level he can meet

Answer 8

Skimming the cream strategy

Question 9

………………… strategy involves setting a low price in the initial stages so as to make the brand popular and increase market share

Answer 9

Penetrating Pricing

Question 10

In penetrating pricing strategy, the ………………….. market is the initial target

Answer 10

mass

Question 11

Penetrating pricing strategy is mainly used to sell ……………….. goods

Answer 11

Fast Moving Consumer Goods (FMCG)

Question 12

Sometimes, a product is rescued by premature death by adopting the …………………….. strategy

Answer 12

Penetrating pricing

Question 13

The basic idea underlying the ……………… strategy is that the selling price must cover its full cost and yield a reasonable profit margin

Answer 13

Cost Plus pricing

Question 14

cost plus pricing is also known as ………………….

Answer 14

mark up pricing

Question 15

The profit margin set in cost plus pricing is also known as ……………………….

Answer 15

mark up

Question 16

Selling price = ……………………. + …………………………..

Answer 16

Total cost per unit + desired profit per unit

Question 17

…………… is the most widely used technique of pricing

Answer 17

Cost plus pricing

Question 18

………………………. strategy involves charging what the competitors are charging

Answer 18

Parity Pricing

Question 19

……………………. pricing strategy may not be useful when there is idle capacity

Answer 19

Cost plus

Question 20

Parity pricing is used where competition is ………….. and the products sold are ……………………..

Answer 20

severe, homogenous

Question 21

Penetrating pricing encourages the entry of ………………………………….. in the market and discourages the entry of ……………………………

Answer 21

new firms, new competition

Question 22

Market control by a particular company or product is called ………………………………..

Answer 22

market share

Question 23

Bata India .Ltd is an example of a firm selling it’s products through ………………………… distribution channel

Answer 23

Manufacturer - Consumer

Question 24

Products flows downwards from ………………… to ……………………..

Answer 24

producer to consumer

Question 25

Cash flows upwards from ……………………. to ………………………..

Answer 25

consumer to producer

Question 26

The producerhas to perform all the marketing activities in the ……………………. channel

Answer 26

manufacturer - consumer

Question 27

………………….. is very short and economical channel

Answer 27

manufacturer - consumer

Question 28

………………… channel is popular when the retailers are big and buy in large quantities

Answer 28

Manufacturer - retailer - consumer

Question 29

………………………. channel manufacturers are relieved from burden of selling and have more control over distribution

Answer 29

Manufacturer - retailer - consumer

Question 30

…………………….. is the traditional or normal channel of distribution

Answer 30

Manufacturer - wholesaler - retailer - consumer

Question 31

Manufacturer - wholesaler- retailer - consumer distribution channel is suitable where the manufacturer has …………………………. and ……………………………

Answer 31

limited finance and narrow product line

Question 32

Small producers and retailers find this channel convenient

Answer 32

Manufacturer - wholesaler - retailer - consumer

Question 33

When producers are geographically concentrated, it is economical to use ……………………. channel of distribution

Answer 33

Manufacturer - Agent - retailer - consumer

Question 34

……………………………. is the starting point of marketing mix

Answer 34

Product mix

Question 35

………………………. includes advertising, personal selling and sales promotion

Answer 35

Promotion mix

Question 36

Which is the longest channel of distribution

Answer 36

Manufacturer - Agent - Wholesaler - Retailer - Consumer

Question 37

…………………….. is the most appropriate channel of distribution to sell heavy industrial products

Answer 37

Manufacturer - Consumer

Question 38

If the unit value of a product is ………………. it usually flows through a long channel

Answer 38

very low

Question 39

………………….. products like vegetables and food stuff are usually sold through short channels

Answer 39

Perishable

Question 40

Heavy and bulky items are sold directly to minimise ………………………………

Answer 40

handling costs

Question 41

in …………… markets indirect channels are preferred whereas in a ……………… market direct channels are preferred

Answer 41

Industrial, Consumer

Question 42

The ……………………. the distribution channel, the lesser the control the producer has

Answer 42

longer

Question 43

Well established companies with good reputation in the market eliminate ………………… more than lesser known firms

Answer 43

middlemen