Marketing Mix - 4 Ps

Question 1

What are the 4 elements of marketing mix

Answer 1

product, price, place, promotion

Question 2

Marketing Mix is a …………. concept as it needs to be changed from time to time

Answer 2

dynamic

Question 3

Marketing mix helps maintaining ……………. between the business firm and business firms and it’s marketing environment

Answer 3

equilibrium

Question 4

…………………….. mix refers to a combination of various features relating to the product or service offered for sale

Answer 4

product mix

Question 5

………………. mix involves decisions concerning the brand name, package, quality, size, range etc

Answer 5

product mix

Question 6

Consumers consider the product as a ……………………. than a ……………………..

Answer 6

bundle of satisfaction, physical item

Question 7

………………… mix involves decisions regarding the basic price of the product, discount, allowances and credit and terms of payment

Answer 7

price mix

Question 8

……………………. is the money value a customer has to pay in exchange for the product

Answer 8

price

Question 9

………………………. mix consists of all the activities involved in transferring the ownership of products to the consumers

Answer 9

place or physical distribution mix

Question 10

The purpose of ………………….. is to make the product available for the consumer at the right place and right time

Answer 10

place or physical distribution mix

Question 11

………… are the routes through which the products move from the producer to the consumer

Answer 11

distribution channels

Question 12

……………………………. mix consists of all the activities aimed at persuading the customers to buy the product

Answer 12

Promotion mix

Question 13

……………. includes providing the consumers information about the product through means of communication

Answer 13

Advertising

Question 14

Increasing sales through short term promotional activities is known as ……………………….

Answer 14

Sales Promotion

Question 15

………………… is the mention of a company, brand or service in newspapers, radio and other means of communication

Answer 15

Publicity

Question 16

……………. is a relatively minor form of promotion as the seller has no control over what the media will mention

Answer 16

Publicity

Question 17

Bajaj electricals has a wide range of ……….. comprising bulbs, fans, mixer-grinders etc

Answer 17

product mix

Question 18

A …………… is a case, container, box, wrapper or other receptacle used in packaging products

Answer 18

package

Question 19

A package is not just the carrier of the product but also a …………………..

Answer 19

selling tool

Question 20

Packaging facilitates the ………….. of a product

Answer 20

branding

Question 21

The package must be ……….. in relation to the value of product

Answer 21

economical

Question 22

Labelling implies putting identification marks on the ……………

Answer 22

package

Question 23

…………… indicates the brand type

Answer 23

Brand Label

Question 24

………………. provides written information about the weight, contents, and other features

Answer 24

Descriptive label

Question 25

In labelling, consumers prefer the …………… label while the sellers are more interested in the ………….. label

Answer 25

grade, descriptive

Question 26

What are the stages of the product life cycle?

Answer 26

Introduction Stage
Growth Stage
Maturity Stage 
Saturation Stage 
Decline Stage 
Abandonment of Product

Question 27

The product lifecycle is not a ……………….. but an …………………… or standard against which the life of a product may be determined

Answer 27

universal law, ideal type

Question 28

The ……………………. is not a universal law but an ideal type or standard against which the life of a product may be determined

Answer 28

product life cycle

Question 29

In the …………. stage the product is born

Answer 29

Introduction Stage

Question 30

The firm informs the market about the existence of the product in the ……………. stage

Answer 30

Intorduction Stage

Question 31

Competition is virtually absent in the …………. stage

Answer 31

Introduction

Question 32

The price of the product is relatively high in the …………… stage of marketing and little is known about it

Answer 32

Introduction stage

Question 33

Growth in sales of the product in the Introduction stage is low due to ……………. and ………………

Answer 33

lack of customer’s knowledge and limited distribution

Question 34

The prices of the products in the Introduction stage is high because of the …………………….. and ………………..

Answer 34

Small scale of production and heavy promotional expenditure

Question 35

Skimming the cream policy or targeting the class market is a strategy used in the …………….. stage of product life cycle

Answer 35

Introduction stage

Question 36

Demand and sales of a product grow rapidly in …………… stage

Answer 36

growth stage

Question 37

In ……………… stage, distribution is widened and competition increases and prices fall

Answer 37

Growth

Question 38

In …………………… stage, the focus shifts from “buy my product” to “buy my brand”

Answer 38

Growth

Question 39

In growth stage, prices are kept at a ………………. level and greater emphasis is given to ……………………….

Answer 39

competitive, customer service

Question 40

Heavy advertising is done and distribution channels are expanded in the ……………………… stage to make the product available wherever demaded

Answer 40

Growth Stage