Market and Marketing - Part III

Question 1

Marketing is a managerial process because………………..

Answer 1

it involves the function of planning and control

Question 2

Marketing is a social process because…………..

Answer 2

it is concerned with the satisfaction of human wants and needs

Question 3

…………………….. is the focus of all marketing activities

Answer 3

Customer

Question 4

Under marketing the information is drawn from society and converted into ……………………….

Answer 4

Want satisfaction

Question 5

Under marketing the information is drawn from ……………………. and converted into want satisfaction

Answer 5

society or the supra system

Question 6

Marketing is a …………………….. process because it keeps adjusting to the environmental changes

Answer 6

dynamic

Question 7

Marketing is a ……………………. process because it involves the functions of planning and control

Answer 7

managerial

Question 8

Marketing is a ………………………. process because it deals with the satisfaction of the human wants and needs

Answer 8

social

Question 9

Marketing creates time utility by ………………………..

Answer 9

preserving goods for use in the future

Question 10

Marketing creates place utility by ………………….

Answer 10

Transporting goods to places where they are needed the most

Question 11

Marketing creates possession utility by ……………………..

Answer 11

transferring goods and services from the producer to the consumer

Question 12

Marketing benefits the customer by ………………..

Answer 12

satisfying wants of the customer

Question 13

Marketing benefits the producer by ………………..

Answer 13

generating revenue to the producer

Question 14

What was the main motto of the Production Oriented Stage?

Answer 14

“Sell what can be produced”

Question 15

There was acute shortage of goods and there was no need to create demand in the ……………………….. stage

Answer 15

Production Oriented Stage

Question 16

In which stage was product the main focus of attention?

Answer 16

Production Oriented Stage

Question 17

In …………………………….. stage the production and engineering departments shaped the company’s goals and strategies

Answer 17

Production Oriented Stage

Question 18

There were no marketing departments in ……………….. stage

Answer 18

Production Oriented Stag

Question 19

There were no ………………………. departments in Production Oriented Stage

Answer 19

marketing

Question 20

Marketing was dependent on production and it consisted of mere distribution in ………………………. stage

Answer 20

Production Oriented Stage

Question 21

………………………… was dependent on production and it consisted of mere distribution in Production Oriented stage

Answer 21

Marketing

Question 22

Production Oriented stage lasted till the ………………………..

Answer 22

the Great Depression

Question 23

what was the main motto of the Sales oriented stage?

Answer 23

“Get rid of what you have”

Question 24

The basic question to be answered in the ……… stage of marketing was “Can we produce the product?”

Answer 24

Production Oriented Stage

Question 25

The basic question to be answered in the ......... stage of marketing was “Can we sell the product?"

Answer 25

Sales Oriented Stage

Question 26

The basic question to be answered in the ......... stage of marketing was “How to make a better quality product?"

Answer 26

Product Oriented Stage

Question 27

The basic question to be answered in the ......... stage of marketing was “What do the customers want? How can we develop it? How can we keep our customers satisfied?"

Answer 27

Marketing Oriented Stage

Question 28

The overemphasis on product quality has been called .............................

Answer 28

Marketing Myopia or Marketing shortsightedness

Question 29

The overemphasis on product quality rather than customer satisfaction was more ................................

Answer 29

short term

Question 30

Creating and satisfying the customers is the job of ................

Answer 30

marketing

Question 31

....................... and ................... the customers is the job of marketing

Answer 31

Creating and satisfying

Question 32

'Asian Sky Shop' is a company selling products by ........................... method of market

Answer 32

telemarket

Question 33

Marketing is an art because .....................................

Answer 33

it requires continuous practise and application of knowledge and skills

Question 34

Marketing is a science because .........................

Answer 34

it requires an organised body of knowledge borrowed form various fields

Question 35

Demand outstripped supply is the situation in the ............................. stage

Answer 35

Sales-Oriented Stage