Market and Marketing - Part III Flashcards
Marketing is a managerial process because………………..
it involves the function of planning and control
Marketing is a social process because…………..
it is concerned with the satisfaction of human wants and needs
…………………….. is the focus of all marketing activities
Customer
Under marketing the information is drawn from society and converted into ……………………….
Want satisfaction
Under marketing the information is drawn from ……………………. and converted into want satisfaction
society or the supra system
Marketing is a …………………….. process because it keeps adjusting to the environmental changes
dynamic
Marketing is a ……………………. process because it involves the functions of planning and control
managerial
Marketing is a ………………………. process because it deals with the satisfaction of the human wants and needs
social
Marketing creates time utility by ………………………..
preserving goods for use in the future
Marketing creates place utility by ………………….
Transporting goods to places where they are needed the most
Marketing creates possession utility by ……………………..
transferring goods and services from the producer to the consumer
Marketing benefits the customer by ………………..
satisfying wants of the customer
Marketing benefits the producer by ………………..
generating revenue to the producer
What was the main motto of the Production Oriented Stage?
“Sell what can be produced”
There was acute shortage of goods and there was no need to create demand in the ……………………….. stage
Production Oriented Stage
In which stage was product the main focus of attention?
Production Oriented Stage
In …………………………….. stage the production and engineering departments shaped the company’s goals and strategies
Production Oriented Stage
There were no marketing departments in ……………….. stage
Production Oriented Stag
There were no ………………………. departments in Production Oriented Stage
marketing
Marketing was dependent on production and it consisted of mere distribution in ………………………. stage
Production Oriented Stage
………………………… was dependent on production and it consisted of mere distribution in Production Oriented stage
Marketing
Production Oriented stage lasted till the ………………………..
the Great Depression
what was the main motto of the Sales oriented stage?
“Get rid of what you have”
The basic question to be answered in the ……… stage of marketing was “Can we produce the product?”
Production Oriented Stage
The basic question to be answered in the ……… stage of marketing was “Can we sell the product?”
Sales Oriented Stage
The basic question to be answered in the ……… stage of marketing was “How to make a better quality product?”
Product Oriented Stage
The basic question to be answered in the ……… stage of marketing was “What do the customers want? How can we develop it? How can we keep our customers satisfied?”
Marketing Oriented Stage
The overemphasis on product quality has been called ………………………..
Marketing Myopia or Marketing shortsightedness
The overemphasis on product quality rather than customer satisfaction was more …………………………..
short term
Creating and satisfying the customers is the job of …………….
marketing
………………….. and ………………. the customers is the job of marketing
Creating and satisfying
‘Asian Sky Shop’ is a company selling products by ……………………… method of market
telemarket
Marketing is an art because ……………………………….
it requires continuous practise and application of knowledge and skills
Marketing is a science because …………………….
it requires an organised body of knowledge borrowed form various fields
Demand outstripped supply is the situation in the ……………………….. stage
Sales-Oriented Stage
