Market and Marketing - Part II Flashcards
In this market, products are kept in showrooms along with the catalogue which contains the details of the prices. Customers select the products after reading the catalogue and examining the samples in the showrooms
Catalogue markets
In-House Market?
Salespersons make door to door visits and offer products to the consumers
Which is the market which sell goods at heavy discount to attract a higher number of sales?
Catalogue market
Mail Order Market?
The seller mails price lists and other publicity material to the prospective customers. The goods are then dispatched through V.P.P after receiving the order from the customers
What is V.P.P?
Value Payable Post
Automatic Vending Machines?
Automatic Vending Machines (A.V.Ms) are installed in public places. Customers insert coupons/cash in the machines and collect the product, vending machines are used to sell milk, cold drinks, coffee, tea and so on
Telemarket?
Selling through television. The products are demonstrated on television. Customers place orders on a toll free number and get their products delivered to their homes through courier.
Which company is the leading company that sells products by telemarket?
Asian Sky Shop
Asian Sky Shop sells their products through which method of market?
Telemarket
Network Market?
The type of market where goods are sold through a network of distributors and sub-distributors. The network provides a wide reach and reduces the cost. The customer saves the time and cost involved in shopping
What is network market also called?
Multi-level marketing or Multi-tier marketing
Which market is useful in retailing?
Mail Order Market
What are the main objectives of marketing?
- Consumer Satisfaction
- Organisational Integration
- Profitability
- Social Service
COPS
From when to when did the production-oriented stage last?
1869-1930
From when to when did the sales-oriented stage last?
1930-1950
From when to when did the product-oriented stage last?
1950-1960
From when to when did the marketing-oriented stage last?
1960-1980
From when to when did the Social marketing-oriented stage last?
1980-present
During ………. Stage of marketing the production and engineering departments shaped the company’s goals and strategy
Production
The basic question to the answered in the ……… stage of marketing was “Can we sell the product?
Sales-Oriented stage
The basic question to be answered in the ……… stage of marketing was “Can we produce the product? Can we produce enough of it? “
Production-Oriented stage
The basic question to the answered in the ……… stage of marketing was “How to make a better quality product?”
Product-Oriented stage
Markets play a very significant role in …………………… economies
free enterprise
The market where goods are sold in small quantities directly to the ultimate customer
retail market
In ……………………. markets, financial institutions, stock exchanges, insurance companies are involved
Capital market
In ………………….. markets, various types of banks are involved
Money market
……………………. is the market where primary producers sell their primary produce to wholesaler and their agents
Primary market
…………………… is the market where wholesalers sell their products to the retailers
Secondary market
…………………… is the market where retailers sell their products to the final customers
Terminal market
In ………………………………….. customers read the catalogue and place the orders
Catalogue Market
In ………………………….., high mark up fast moving (FMCG) and branded goods are sold
Catalogue market
Mother Dairy sells milk through this type of market:
A.V.M - Automatic Vending Machine
In India, Eureka Forbes is selling its water filters and vaccum cleaners through this method of market:
In-House Market
Amway pioneered network marketing is also known as …….. marketing
Multilevel Marketing
…………….. sometimes offers friendly and social environment for shopping
In-House Market
………………………….. marketing is time consuming and costly
In-House Market
Telemarket is convenient because……….
It is cost effective, available round the clock and payment is easy
………………………………………. market provides a wide reach and reduces cost and saves the time of the customer involved in shopping
Network market
Products not available in retail outlets can be made available in ……………………. market
Network market
