Market and Marketing - Part II

Question 1

In this market, products are kept in showrooms along with the catalogue which contains the details of the prices. Customers select the products after reading the catalogue and examining the samples in the showrooms

Answer 1

Catalogue markets

Question 2

In-House Market?

Answer 2

Salespersons make door to door visits and offer products to the consumers

Question 3

Which is the market which sell goods at heavy discount to attract a higher number of sales?

Answer 3

Catalogue market

Question 4

Mail Order Market?

Answer 4

The seller mails price lists and other publicity material to the prospective customers. The goods are then dispatched through V.P.P after receiving the order from the customers

Question 5

What is V.P.P?

Answer 5

Value Payable Post

Question 6

Automatic Vending Machines?

Answer 6

Automatic Vending Machines (A.V.Ms) are installed in public places. Customers insert coupons/cash in the machines and collect the product, vending machines are used to sell milk, cold drinks, coffee, tea and so on

Question 7

Telemarket?

Answer 7

Selling through television. The products are demonstrated on television. Customers place orders on a toll free number and get their products delivered to their homes through courier.

Question 8

Which company is the leading company that sells products by telemarket?

Answer 8

Asian Sky Shop

Question 9

Asian Sky Shop sells their products through which method of market?

Answer 9

Telemarket

Question 10

Network Market?

Answer 10

The type of market where goods are sold through a network of distributors and sub-distributors. The network provides a wide reach and reduces the cost. The customer saves the time and cost involved in shopping

Question 11

What is network market also called?

Answer 11

Multi-level marketing or Multi-tier marketing

Question 12

Which market is useful in retailing?

Answer 12

Mail Order Market

Question 13

What are the main objectives of marketing?

Answer 13

1. Consumer Satisfaction
2. Organisational Integration
3. Profitability
4. Social Service

COPS

Question 14

From when to when did the production-oriented stage last?

Answer 14

1869-1930

Question 15

From when to when did the sales-oriented stage last?

Answer 15

1930-1950

Question 16

From when to when did the product-oriented stage last?

Answer 16

1950-1960

Question 17

From when to when did the marketing-oriented stage last?

Answer 17

1960-1980

Question 18

From when to when did the Social marketing-oriented stage last?

Answer 18

1980-present

Question 19

During ………. Stage of marketing the production and engineering departments shaped the company’s goals and strategy

Answer 19

Production

Question 20

The basic question to the answered in the ……… stage of marketing was “Can we sell the product?

Answer 20

Sales-Oriented stage

Question 21

The basic question to be answered in the ……… stage of marketing was “Can we produce the product? Can we produce enough of it? “

Answer 21

Production-Oriented stage

Question 22

The basic question to the answered in the ……… stage of marketing was “How to make a better quality product?”

Answer 22

Product-Oriented stage

Question 23

Markets play a very significant role in …………………… economies

Answer 23

free enterprise

Question 24

The market where goods are sold in small quantities directly to the ultimate customer

Answer 24

retail market

Question 25

In ......................... markets, financial institutions, stock exchanges, insurance companies are involved

Answer 25

Capital market

Question 26

In ....................... markets, various types of banks are involved

Answer 26

Money market

Question 27

......................... is the market where primary producers sell their primary produce to wholesaler and their agents

Answer 27

Primary market

Question 28

........................ is the market where wholesalers sell their products to the retailers

Answer 28

Secondary market

Question 29

........................ is the market where retailers sell their products to the final customers

Answer 29

Terminal market

Question 30

In ......................................... customers read the catalogue and place the orders

Answer 30

Catalogue Market

Question 31

In ................................, high mark up fast moving (FMCG) and branded goods are sold

Answer 31

Catalogue market

Question 32

Mother Dairy sells milk through this type of market:

Answer 32

A.V.M - Automatic Vending Machine

Question 33

In India, Eureka Forbes is selling its water filters and vaccum cleaners through this method of market:

Answer 33

In-House Market

Question 34

Amway pioneered network marketing is also known as ........ marketing

Answer 34

Multilevel Marketing

Question 35

................. sometimes offers friendly and social environment for shopping

Answer 35

In-House Market

Question 36

................................ marketing is time consuming and costly

Answer 36

In-House Market

Question 37

Telemarket is convenient because..........

Answer 37

It is cost effective, available round the clock and payment is easy

Question 38

.............................................. market provides a wide reach and reduces cost and saves the time of the customer involved in shopping

Answer 38

Network market

Question 39

Products not available in retail outlets can be made available in ......................... market

Answer 39

Network market