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Commercial Applications > Market and Marketing - Part II > Flashcards

Market and Marketing - Part II Flashcards

1
Q

In this market, products are kept in showrooms along with the catalogue which contains the details of the prices. Customers select the products after reading the catalogue and examining the samples in the showrooms

A

Catalogue markets

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2
Q

In-House Market?

A

Salespersons make door to door visits and offer products to the consumers

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3
Q

Which is the market which sell goods at heavy discount to attract a higher number of sales?

A

Catalogue market

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4
Q

Mail Order Market?

A

The seller mails price lists and other publicity material to the prospective customers. The goods are then dispatched through V.P.P after receiving the order from the customers

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5
Q

What is V.P.P?

A

Value Payable Post

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6
Q

Automatic Vending Machines?

A

Automatic Vending Machines (A.V.Ms) are installed in public places. Customers insert coupons/cash in the machines and collect the product, vending machines are used to sell milk, cold drinks, coffee, tea and so on

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7
Q

Telemarket?

A

Selling through television. The products are demonstrated on television. Customers place orders on a toll free number and get their products delivered to their homes through courier.

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8
Q

Which company is the leading company that sells products by telemarket?

A

Asian Sky Shop

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9
Q

Asian Sky Shop sells their products through which method of market?

A

Telemarket

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10
Q

Network Market?

A

The type of market where goods are sold through a network of distributors and sub-distributors. The network provides a wide reach and reduces the cost. The customer saves the time and cost involved in shopping

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11
Q

What is network market also called?

A

Multi-level marketing or Multi-tier marketing

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12
Q

Which market is useful in retailing?

A

Mail Order Market

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13
Q

What are the main objectives of marketing?

A
  1. Consumer Satisfaction
  2. Organisational Integration
  3. Profitability
  4. Social Service

COPS

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14
Q

From when to when did the production-oriented stage last?

A

1869-1930

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15
Q

From when to when did the sales-oriented stage last?

A

1930-1950

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16
Q

From when to when did the product-oriented stage last?

A

1950-1960

17
Q

From when to when did the marketing-oriented stage last?

A

1960-1980

18
Q

From when to when did the Social marketing-oriented stage last?

A

1980-present

19
Q

During ………. Stage of marketing the production and engineering departments shaped the company’s goals and strategy

A

Production

20
Q

The basic question to the answered in the ……… stage of marketing was “Can we sell the product?

A

Sales-Oriented stage

21
Q

The basic question to be answered in the ……… stage of marketing was “Can we produce the product? Can we produce enough of it? “

A

Production-Oriented stage

22
Q

The basic question to the answered in the ……… stage of marketing was “How to make a better quality product?”

A

Product-Oriented stage

23
Q

Markets play a very significant role in …………………… economies

A

free enterprise

24
Q

The market where goods are sold in small quantities directly to the ultimate customer

A

retail market

25
Q

In ……………………. markets, financial institutions, stock exchanges, insurance companies are involved

A

Capital market

26
Q

In ………………….. markets, various types of banks are involved

A

Money market

27
Q

……………………. is the market where primary producers sell their primary produce to wholesaler and their agents

A

Primary market

28
Q

…………………… is the market where wholesalers sell their products to the retailers

A

Secondary market

29
Q

…………………… is the market where retailers sell their products to the final customers

A

Terminal market

30
Q

In ………………………………….. customers read the catalogue and place the orders

A

Catalogue Market

31
Q

In ………………………….., high mark up fast moving (FMCG) and branded goods are sold

A

Catalogue market

32
Q

Mother Dairy sells milk through this type of market:

A

A.V.M - Automatic Vending Machine

33
Q

In India, Eureka Forbes is selling its water filters and vaccum cleaners through this method of market:

A

In-House Market

34
Q

Amway pioneered network marketing is also known as …….. marketing

A

Multilevel Marketing

35
Q

…………….. sometimes offers friendly and social environment for shopping

A

In-House Market

36
Q

………………………….. marketing is time consuming and costly

A

In-House Market

37
Q

Telemarket is convenient because……….

A

It is cost effective, available round the clock and payment is easy

38
Q

………………………………………. market provides a wide reach and reduces cost and saves the time of the customer involved in shopping

A

Network market

39
Q

Products not available in retail outlets can be made available in ……………………. market

A

Network market

Commercial Applications (9 decks)

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