Advertising and Brand Promotion

Question 1

The term advertising has been derived from the Latin word …………………….. which means …………………..

Answer 1

advertere, turn to

Question 2

“ advertising is any form of non personal presentation and promotion of ideas, goods or services by an identified sponsor”. Who gave this definition?

Answer 2

Philip Kotler

Question 3

“ advertising is any paid form of non personal presentation or promotion of ideas, goods and services by an identified sponsor”. Who gave this definition?

Answer 3

American marketing association

Question 4

Advertising involves preparation of ……………. and ……………………… messages and there dissemination through paid media for the purpose of making people aware and favorably inclined towards a product service idea or organization

Answer 4

oral and visual

Question 5

Advertising is always non personal because there is no ……………………………….. involved between the advertiser and customers

Answer 5

face to face contact

Question 6

Product advertising may be divided into ……………. and ………………….

Answer 6

Direct and indirect action advertising

Question 7

the main objective of ……………………… advertising is to promote the sale or reputation of a particular product brand or service

Answer 7

product

Question 8

……………………….. advertising aims to seek a quick response or action to the advertisement

Answer 8

Direct action advertising

Question 9

…………………… advertising is designed to create a favorable attitude towards the advertised product or brand for a long period of time

Answer 9

indirect action advertising Facebook

Question 10

The aim of ………………….. advertising is to build a favorable image off the organization rather than to promote the sale of product or a service

Answer 10

Institutional advertising

Question 11

…………………………………. advertising makes consumers aware of the existence, features, use of goods and services.

Answer 11

Informative advertising

Question 12

advertisements suggesting how to save petrol or avoid accidents are examples of ………………………….

Answer 12

Informative advertising

Question 13

………………………….. advertising is designed to persuade the consumers to buy a product or service or support an idea

Answer 13

Persuasive advertising

Question 14

Dash attempts to remind people about the product service or idea

Answer 14

Reminder advertising

Question 15

the purpose of ……………………………… advertising is to stimulate demand for a new type of product and to change lifestyle off the people

Answer 15

Concept advertising

Question 16

What is concept advertising also known as?

Answer 16

Primary demand advertising or pioneering advertising

Question 17

What are the objectives of advertising?
[a] to introduce new products
[b] sustain demand for existing products 
[c] to build brand preference
[d] all of the above

Answer 17

d is the correct answer

Question 18

………………….. is an inexpensive and timely method of promotion

Answer 18

publicity

Question 19

In advertising, the message originates from …………………….

Answer 19

Advertiser

Question 20

Publicity originates from ……………………..

Answer 20

Media Owner

Question 21

………………….. advertising is not useful for illiterate

Answer 21

Newspaper

Question 22

……………………… is a short term incentive of non recurring nature for spot buying

Answer 22

Sales Promotion

Question 23

Offering of fixed quantity free of cost or free gift on purchase of specified products?

Answer 23

Premium offer

Question 24

The power and the value which the brand adds to the product is called ………………………..

Answer 24

Brand Equity

Question 25

…………………. is the process of creating a brand image that engages the hearts and minds of customers

Answer 25

branding

Question 26

The literal meaning of trademark is …………………

Answer 26

mark of a trade

Question 27

…………………………. is the degree of attachment that customers have to a brand as expressed by repeat purchases

Answer 27

Brand loyalty

Question 28

An advertisement is a ………………………….

Answer 28

public announcement