Market and Marketing - Part IV (Product- meaning and nature)

Question 1

A ………………….. is both what a seller sells and what a consumer buys

Answer 1

product

Question 2

……………………… are purchased frequently with minimum of effort and are meant for personal consumption

Answer 2

Convenience Products

Question 3

………………………. products are purchased after comparative analysis of quality, price, warranty of competitive brands

Answer 3

Shopping Products

Question 4

………………….. products are purchased with special efforts

Answer 4

Specialty Products

Question 5

……………………….. include naturally produced farm products

Answer 5

raw materials

Question 6

…………………….. include nuts, bolts, typewriter ribbons, heating fuel etc

Answer 6

Supplies

Question 7

………………….. include calculators, typewriters, portable drills etc

Answer 7

Accessory Supplies

Question 8

…………………… includes heavy machinery, factory sites, trucks etc

Answer 8

Installations

Question 9

Growing ………………………… has lead to demand for better products and services

Answer 9

Per Capita Income