Marketing mix Flashcards
1
Q
What are the 4 components of marketing mix ?
A
product
price
place
promotion
2
Q
What are the three parts of the design mix?
A
aesthetics
function
costs
3
Q
what are the aesthetics?
A
the appearance of the product and packaging
4
Q
What are factors that could lead to a change in the design mix?
A
increased comp
new technology
new manufacturing methods
