Branding p2

Question 1

What are three types of branding?

Answer 1

1) manufacture/ corporate branding
2) product branding
3) own brand

Question 2

What is manufacture/ corporate branding?

Answer 2

Aims to build relationships between the main business name and cutomer
pros- spreads cost of marketing across individual brands
- awarness of company can be worldwide

Cons- takes a long time to build brand image

Question 3

What is product branding?

Answer 3

Aims to show customers the features and benefits of a product which will differentiate it from other similar products

Pros:
- branded products demand higher prices
- differeants product

Cons:
- may require high investment
- can take many years
- limited flexibility

Question 4

What is Own brand?

Answer 4

Made by a manufacturer on behalf of a supermarket

Pros:
-boosts customer loyalty
- fills gap left by competitions

Cons:
- not seen as high quality